By Sarah Lynch January 07, 2023 There was an owl in the room. Zaria Parvez entered Duolingo’s Pittsburgh headquarters for the first time in September 2021 and spotted a human-size green and orange owl costume slumped on an empty table. Before the pandemic, this mascot had only been trotted out to promote the language … Continue reading How Gen Z social media managers became the new CMOs
Making Social Media Management Simpler With Five Free Basic Tools Calendar / 06 Jan 2023 Companies are constantly evolving, looking for new ways to diversify their marketing strategies to attract new customers while managing effective engagement with their existing followers. The rise of social media, more than its traditional scope of practice, has meant … Continue reading Making Social Media Management Simpler With Five Free Basic Tools
By Lizzy Lawrence December 18, 2022 Hulu works with some of the biggest stars in the world. Selena Gomez, one of the leads of Only Murders in the Building, has 364 million Instagram followers. Kim Kardashian of The Kardashians: 336 million Instagram followers. Fame and followers, though, don’t automatically turn into viewers. “Our talent … Continue reading Inside Hulu’s winning social media strategy
By Chris Morris December 01, 2022 While many Twitter users are making a lot of noise about terminating their accounts and heading elsewhere, they’re quickly finding that the alternatives aren’t quite ready for prime time—and certainly aren’t prepared for the major influx of users they’ve seen since late October. And the problem may not … Continue reading Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform
IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill by Wendy Davis , Staff Writer @wendyndavis, November 23, 2022 Florida’s social media law threatens “severe harm” to social media companies as well as their users, the Interactive Advertising Bureau and other organizations are telling the Supreme Court. The bill is “designed to … Continue reading IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill
By Sam Becker September 15, 2022 Many people likely turn to their family members or friends for help when starting a job search. But according to a new study, which looked at how social media and the labor market mesh, it may be more beneficial to skip over our strong connections and consider those on … Continue reading Job seekers: A 50-year-old social theory could be the key to your success on LinkedIn
Snap, TikTok and YouTube need to do more to protect children, lawmakers say Snap, YouTube and TikTok promised new safety features, but lawmakers weren’t impressed K. Bell @karissabe Samuel Corum via Getty Images The Senate Commerce Committee just wrapped up another three-hour hearing about social media’s effect on children and teens. But the latest … Continue reading A new California law will require social media platforms to add more ‘protections’ for children
Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second
By Grace Buono September 05, 2022 In 2005, just five years after the launch of YouTube, an average of 24 hours of footage was uploaded to the site every single minute–a shocking figure at the time. Ten years later, the site was receiving 400 hours of video per minute. Though YouTube has been … Continue reading How the YouTube platform paved the way for today’s social media
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
