AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
By Chris Morris April 27, 2023 As concerns about the effects of social media on children’s mental health continue to grow, a bipartisan group of senators has introduced legislation that looks to put age limits on exactly who can log into Snapchat, Instagram, TikTok, and other sites. The Protecting Kids on Social … Continue reading A new Senate bill aims to put age limits on social media
Gen Z Shopping: 79% Originates On Social Media, Study Shows by Colin Kirkland , April 21, 2023 LTK, a global creator marketing platform and shoppable social media app, released its 2023 Gen Z Shopper Study on Thursday, which shows that the majority of Gen Z’s shopping is initiated by social media and creator recommendations. According … Continue reading Gen Z Shopping: 79% Originates On Social Media, Study Shows
Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 13, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading Mailchimp, Sprout Social lead this week’s AI-powered martech releases
Arkansas passes social media law requiring age verification Karissa Bell @karissabe Arkansas has become the second state to pass a law requiring social media platforms to verify the ages of their users. Governor Sarah Huckabee Sanders has signed the “Social Media Safety Act” into law, which requires companies verify the ages of users under … Continue reading Arkansas passes social media law requiring age verification
How Small Businesses Can Generate Sales With Social Commerce ValueWalk / 06 Apr 2023 There is a growing shift in the way consumers shop online, and social commerce is at the forefront of this change as it provides brands and consumers with a frictionless, and more convenient, commerce experience. Purchasing from Social Media is Social Commerce. … Continue reading How Small Businesses Can Generate Sales With Social Commerce
Digimind’s AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English. Constantine von Hoffman on March 15, 2023 Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze … Continue reading Digimind’s new product combines two AI engines to monitor and analyze social media
Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic. Chris Wood on March 7, 2023 Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for … Continue reading How Haleon built social media intelligence in-house
By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson. This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity
