Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018. Blaise Lucey on November 13, 2017 Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of … Continue reading Your brand vs. social algorithms: The conundrum of 2018
By Stephen Moyers November 9th, 2017 Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the … Continue reading 10 Things To Do On Social After A PR Crisis
Janet Fouts — November 8, 2017 Follow @jfouts — November 8, 2017 It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% … Continue reading New Social Media Report, and What About UGC?
Evans Walsh — November 8, 2017 — November 8, 2017 geralt / Pixabay While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% … Continue reading How to Find the Right Balance on Social Media to Sell More
Jordan Con — November 8, 2017 Follow @jordanmcon — November 8, 2017 Jay Baer, in Why Social Will Never Get The Credit It Deserves: “It’s very, very difficult to fully account for the impact and the power of social media and its influence on our purchasing decisions.” Frank V. Cespedes, Senior Lecturer at Harvard Business … Continue reading Clearing Things Up — Connecting Social Media to Sales
Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management
Naser Alubaidi — November 7, 2017 — November 7, 2017 Any experienced online marketer or website creator knows that social media is not just a place to interact with people and have fun. It can be a constant source of leads if it is used well. Unfortunately, there are those who do not know how … Continue reading How to Convert Social Media Followers to Paying Customers
Jana Christoviciute — November 6, 2017 geralt / Pixabay Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main … Continue reading How to Overcome Under-Delivery of Your Social Ads
Lauren Barry — November 6, 2017 Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms. When … Continue reading 3 Must-Do Customizations For Your Social Video Posts
Seleah Gardiner — November 5, 2017 geralt / Pixabay New York Times best-selling internet entrepreneur, Jay Baer calls social customer service a “spectator sport.” That’s because, on social media, your customers are always watching. In some cases, they’re literally sitting back and waiting for fireworks. If a customer complains, will you respond? If so, … Continue reading With Social Care, No Response is the Worst Response
