Susan Gilbert — November 16, 2017 Follow @SusanGilbert — November 16, 2017 Improve Your Social Networks for SEO with These Tips The days of relying on just websites to build a strong search engine strategy are now long gone. Today it’s all about who shares your URL and drives visitors to your site through the … Continue reading How to Nurture Your Social Networks For Better SEO
Carol Stephen — November 16, 2017 Follow @Carol_Stephen — November 16, 2017 The Best Social Media Managers Are Like Octopi What the heck, you’re thinking to yourself: doesn’t she mean octopuses? Well, no, although I’ve seen a lot of people use that word. And why an octopus? Because they have eight arms, they’re exceedingly clever, … Continue reading The Best Social Media Managers Are Like Octopi
Dorothy Crenshaw — November 16, 2017 — November 16, 2017 ractapopulous / Pixabay In 2017, Americans opened our wallets to help victims of hurricanes, fires, and other disasters and to support our most heartfelt causes. And we’re probably not finished. This year’s #givingTuesday on November 28 will likely surpass 2016’s record-breaking haul of $ 168 … Continue reading Six Tips for a Millennial-Friendly CSR (Corporate Social Responsibility) Campaign
Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season
Laura Donovan — November 15, 2017 Follow @thewordpro — November 15, 2017 Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large. At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash … Continue reading The Psychology of Social Media
Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018. Blaise Lucey on November 13, 2017 Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of … Continue reading Your brand vs. social algorithms: The conundrum of 2018
By Stephen Moyers November 9th, 2017 Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the … Continue reading 10 Things To Do On Social After A PR Crisis
Janet Fouts — November 8, 2017 Follow @jfouts — November 8, 2017 It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% … Continue reading New Social Media Report, and What About UGC?
Evans Walsh — November 8, 2017 — November 8, 2017 geralt / Pixabay While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% … Continue reading How to Find the Right Balance on Social Media to Sell More
