Jordan Con — November 8, 2017 Follow @jordanmcon — November 8, 2017 Jay Baer, in Why Social Will Never Get The Credit It Deserves: “It’s very, very difficult to fully account for the impact and the power of social media and its influence on our purchasing decisions.” Frank V. Cespedes, Senior Lecturer at Harvard Business … Continue reading Clearing Things Up — Connecting Social Media to Sales
Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management
Naser Alubaidi — November 7, 2017 — November 7, 2017 Any experienced online marketer or website creator knows that social media is not just a place to interact with people and have fun. It can be a constant source of leads if it is used well. Unfortunately, there are those who do not know how … Continue reading How to Convert Social Media Followers to Paying Customers
Jana Christoviciute — November 6, 2017 geralt / Pixabay Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main … Continue reading How to Overcome Under-Delivery of Your Social Ads
Lauren Barry — November 6, 2017 Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms. When … Continue reading 3 Must-Do Customizations For Your Social Video Posts
Seleah Gardiner — November 5, 2017 geralt / Pixabay New York Times best-selling internet entrepreneur, Jay Baer calls social customer service a “spectator sport.” That’s because, on social media, your customers are always watching. In some cases, they’re literally sitting back and waiting for fireworks. If a customer complains, will you respond? If so, … Continue reading With Social Care, No Response is the Worst Response
Choncé Maddox — November 4, 2017 geralt / Pixabay Scoring new clients can be a big concern for freelancers. When you’re just starting out, it’s crucial but even if you’ve been freelancing for some time you should realize the importance of maintaining a few solid client leads to balance out the effects of feast … Continue reading 3 Ways to Use Social Media to Land New Freelance Clients
Bob Woods — November 2, 2017 Follow @bobwoods — November 2, 2017 If you’re in sales, you likely know what the typical sales funnel is and looks like. For those who don’t, it refers to the buying process that salespeople and companies lead prospects through when those people are buying products or services. Typically, a … Continue reading Use the Engagement Funnel for Social Selling
If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed. Mark Traphagen on November 2, 2017 One of the joys of Google Analytics is the number of … Continue reading The Google Analytics Social channel is broken: Here’s how to fix it
Bob Woods — October 31, 2017 Follow @bobwoods — October 31, 2017 If you’re in business and using social to build your sales, you may have heard of LinkedIn‘s Social Selling Index. In case you haven’t heard of it, or wonder what it really is, here’s LinkedIn’s take on it: The Social Selling Index was … Continue reading Adjust Your Thinking About LinkedIn’s Social Selling Index
