Choncé Maddox — November 4, 2017 geralt / Pixabay Scoring new clients can be a big concern for freelancers. When you’re just starting out, it’s crucial but even if you’ve been freelancing for some time you should realize the importance of maintaining a few solid client leads to balance out the effects of feast … Continue reading 3 Ways to Use Social Media to Land New Freelance Clients
Bob Woods — November 2, 2017 Follow @bobwoods — November 2, 2017 If you’re in sales, you likely know what the typical sales funnel is and looks like. For those who don’t, it refers to the buying process that salespeople and companies lead prospects through when those people are buying products or services. Typically, a … Continue reading Use the Engagement Funnel for Social Selling
If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed. Mark Traphagen on November 2, 2017 One of the joys of Google Analytics is the number of … Continue reading The Google Analytics Social channel is broken: Here’s how to fix it
Bob Woods — October 31, 2017 Follow @bobwoods — October 31, 2017 If you’re in business and using social to build your sales, you may have heard of LinkedIn‘s Social Selling Index. In case you haven’t heard of it, or wonder what it really is, here’s LinkedIn’s take on it: The Social Selling Index was … Continue reading Adjust Your Thinking About LinkedIn’s Social Selling Index
Patrick Whatman — October 30, 2017 Follow @mrwhatman — October 30, 2017 This is a busy time for brands and marketers. The calendar is full from now until the new year with Thanksgiving, Christmas, and Black Friday/Cyber Monday sales. All of these are big business for brands looking to cash in with sales and limited … Continue reading Halloween 2017: Top Social Media Trends on Halloween Eve
Eric Johnson — October 26, 2017 — October 26, 2017 Social Media Giants and the Death of Organic Reach StockSnap / Pixabay It’s almost 2018, and many social media marketers are still kicking back and discussing the best year ever in social media marketing: 2008. In 2008, Facebook was a no man’s land. No significant … Continue reading Is Social Media Marketing Dying?
Jessica Davis — October 27, 2017 Follow @godotmedia— October 27, 2017 Your content defines your business. It also sets you apart from your competitors. In today’s age of social media engagement, it’s imperative for companies to be visible online. While publishing content is just one side of the coin, the other is placement of the … Continue reading 7 Social Media Tools That Simplify Content Marketing
Ernest Thompson — October 27, 2017 — October 27, 2017 geralt / Pixabay Your social media channels have security risks which you must deal with. As a communicator, you’re probably not thinking too hard about what can leak out of your social media. In order to be responsible you must attempt to plug up these … Continue reading Social Channel Security Risks and Ways to Deal With Them
Ryan Scott — October 27, 2017 Follow @causecast — October 27, 2017 MichaelWuensch / Pixabay Something truly disruptive has been emerging in the world of social impact: the rise of digital currencies and blockchain technology as tools for accelerating change. As cryptocurrencies gain favor with entrepreneurs, governments, businesses and consumers, their potential use cases for … Continue reading Initial Coin Offerings Can Issue Social Change, Too
Peter Sheldon — October 25, 2017 Follow @magento — October 25, 2017 In life, some things just naturally pair well with each other. Peanut butter and jelly. Wine and cheese. Fall and football. Together, the sweet and savory joy that they deliver is amplified and everyone benefits. Sticking true to the virtues of wine and … Continue reading Is Social Commerce the Next Frontier?
