Kristin Marquet — November 14, 2017 Follow @http://www.twitter.com/KristinMarquet — November 14, 2017 Although the SnapChat app is generally thought to be a social platform made for fleeting moments, humor and irrelevant banter, this mobile app offers several marketing benefits for e-commerce brands, especially those in the fashion and beauty industry. SnapChat can be used to … Continue reading Snapchat 101 For Startups and Small Businesses
Tag Archives: Snapchat
With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017 A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Facebook, Instagram, Snapchat and LinkedIn Updates You Need to Know
Darnelle O’Brien — September 26, 2017 Follow @thekissagency — September 26, 2017 2017 has seen a stack of exciting updates from all the major social media platforms. Facebook, Instagram, Snapchat, LinkedIn, YouTube and Google have been responsive to evolving needs and quick to provide innovative solutions to improve user experience. With social media evolving rapidly, … Continue reading Facebook, Instagram, Snapchat and LinkedIn Updates You Need to Know
Adding Links to Snapchat: A Step-By-Step Guide
Denise Chan — July 19, 2017 Follow @denisechan26 — July 19, 2017 For the longest time, Snapchat didn’t make any room for links on the platform. The only way you could add a link to Snapchat would be to type it in as text and have a follower take a screenshot of it. Even then, … Continue reading Adding Links to Snapchat: A Step-By-Step Guide
When Is Instagram Stories Better Than Snapchat?
Alli Cundiff — July 10, 2017 — July 10, 2017 Unless you’ve been secluded from the internet the past eight months, you know that Instagram has cloned Snapchat with their very own Instagram Stories. It’s like they say, “If you can’t beat them, join them.” And now, ‘beat them’ is exactly what Instagram appears to … Continue reading When Is Instagram Stories Better Than Snapchat?
A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes. Tim Peterson on June 12, 2017 A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool … Continue reading A guide to Snapchat advertising as self-serve tool officially opens
Snapchat from the Millennial Perspective
Sarah Al-Khayyal — May 29, 2017 — May 29, 2017 How Snapchat impacts your audiences Millennials like me have seen, experienced, and even contributed to the exponential technological changes over the past few decades. From VHS tapes and dial-up internet, to Gameboys and burning CDs for my crushes, to my first iPhone in high school … Continue reading Snapchat from the Millennial Perspective
5 Snapchat Tools Every Brand Should Use
Deep Patel — May 25, 2017 Follow @realdeeppatel— May 25, 2017 You’ve probably heard it before: marketing today is not what it used to be. Technology has democratized marketing, eradicated many barriers to entry, and enabled anyone with internet access to spread their message across the globe. Marketers have access to an incredible amount of … Continue reading 5 Snapchat Tools Every Brand Should Use
Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Arik Hanson — May 22, 2017 — May 22, 2017 We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my … Continue reading Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Snapchat Best Practices
Alex Ditty — May 5, 2017 Follow @seenmoment— May 5, 2017 How to maximize your presence Undoubtedly, this platform presents challenges for marketers… there are a few things missing that marketers have grown accustomed to… like discover functionality and visible metrics. But there’s one area where Snapchat has a leg up on other platforms. It’s … Continue reading Snapchat Best Practices
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