Snapchat isn’t just for teens. Columnist Laurie Keith explains why it’s time for marketers to jump on board and deliver content in a unique way. Laurie Keith on February 24, 2016 For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during … Continue reading Snapchat For Social Good
by Wendy Marx February 24, 2016 Follow @wendymarxFebruary 24, 2016 Believe it or not, it’s been five years since the birth of Snapchat! Maybe that doesn’t mean anything to you if you’ve never heard of Snapchat. After all, Snapchat’s largest demographic is made up of 18-29 year-olds. Likely, if you’re a B2B owner or marketer, … Continue reading How to Market Your B2B On Snapchat the Grownup Way
For as little as $5 per day, Snapchat lets anyone create custom stamps to add when sharing from particular locations. Will competitors target each other? Danny Sullivan on February 22, 2016 at 6:54 pm One of the coolest things in Snapchat is the ability to add a geofilter to an image or a video — … Continue reading Up Close: How The New Snapchat “On-Demand Geofilters” Work
by Andrew Wilson February 19, 2016 Follow @SoutherlyCommsFebruary 19, 2016 What’s your least favourite thing on the internet? Is it overly opinionated people endlessly arguing about contentious subjects like gun control, the existence of God, or whether Kanye West is more or less likable than Ebola? Yeah, mine too. Sometimes it can seem like the … Continue reading Snapchat: A One-way Conversation That Works
by Samantha Wright February 16, 2016 Follow @IAmSamWFebruary 16, 2016 Your Twitter timeline is likely filled with small black and yellow graphics that have smiling faces encapsulated by a ghost. If you’re over 30 it might be time to tell you that those are Snaptags and they’ve become the go-to Twitter profile picture of millennials … Continue reading The Snapchat Growth Hack Twitter Didn’t See Coming
by Jennifer Hanford February 13, 2016 Follow @jennghanfordFebruary 13, 2016 Should marketers “Snap” to it? Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. … Continue reading Snapchat for Marketing: Who Really Uses It? [Infographic]
by Bob Hutchins February 3, 2016 Follow @BobhutchinsFebruary 3, 2016 Every social media platform has its own Golden Hour. You know about the Hour. It’s that time when all is right… the platform is free, simple, all your friends are using it, and–most importantly–there are no ads or marketing. For Facebook, the “Golden Hour” was … Continue reading What’s REALLY Going On With Snapchat? [Infographic]
by Laura Jefferson January 29, 2016January 29, 2016 Not only do we have to keep up with Facebook, Instagram, and Twitter these days, but Snapchat is rapidly making its way to the top in the race for social media users. As a 20-something, I fall right into the 18-32 year old age range that makes … Continue reading Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool
by Ashley Perssico January 28, 2016January 28, 2016 You made your Snapchat account and have started sharing some creative content. There’s only one problem… You don’t have any followers. Snapchat is unlike any other social platform in that it does not have a native search feature. You can’t find other users in the app unless … Continue reading 6 Easy Ways Your Business Can Get Snapchat Followers
by Bryan Kramer January 14, 2016 Follow @bryankramerJanuary 14, 2016 Do you Snapchat? If not, you are definitely missing out on one of social media’s biggest success stories. Since its 2011 launch, the app that allows users to send videos and photos that automatically self-destructs, now boasts over 6 billion daily views. While the original … Continue reading How to Build and Grow Your Snapchat Community
