Tag Archives: Smartphones

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products by Ray Schultz , Columnist, November 17, 2021 B2B marketers should not worry about how to reach increasingly younger buyers. The answer is mobile, according to Consumerization of B2B, a study released Wednesday by Rightpoint. Of the individuals polled, 54% are shopping on their … Continue reading B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products →

Could hands-free smartphones change how consumers interact with brands?

Mobile Engagement

The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement. Jennifer Cannon on July 29, 2019 Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli project. In a blog post, Google detailed how Pixel 4 owners … Continue reading Could hands-free smartphones change how consumers interact with brands? →

Mobile Search: Benefits From Driving Purchases Through Smartphones

Mobile Engine Optimization

by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones →

Think smartphones are just about the bottom of the funnel? Think again.

Mobile Engagement

Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again. →

Personalization Ranks Highest On Smartphones

Personalization

by Laurie Sullivan, Staff Writer @lauriesullivan, August 2, 2016 Satisfaction and perspective are subjective. What makes me aware or satisfies my needs might not satisfy yours, so it was interesting to read the comments sparked by Monday’s SearchBlog. An article ran in Monday’s SearchBlog that presented data from Econsultancy, in partnership with Adobe Marketing Cloud, which shows how … Continue reading Personalization Ranks Highest On Smartphones →

Smartphones Influence Buying Decisions, More than You Ever Thought

Mobile Marketing

Stacey RudolphAugust 8, 2015 The latest statistics show that smartphone plays a very important role when it comes to making buying decisions. Just what is the extent of smartphones’ influence in e-commerce? Let us look at the latest infographic by invesp on how smartphones influence shopping behavior. Consulting Mobile Commerce Survey released interesting findings showing … Continue reading Smartphones Influence Buying Decisions, More than You Ever Thought →

How to get Optimized for Smartphones

Mobile Engine Optimization

Mari KaneMay 13, 2015 In case you hadn’t noticed, Mobilegeddon is upon us. Unlike a regular armageddon with explosions and cataclysms, Mobilegeddon is the quiet meltdown effect of Google’s new algorithm upon your website, should it not be optimized for smartphones. The almighty Google has been warning users and developers for years that we must … Continue reading How to get Optimized for Smartphones →

Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]

Social Media Utilization

Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic] →