Steve DiGioia — February 20, 2017 Follow @stevedigioia— February 20, 2017 …the Kardashians of the world never put food on YOUR table We read statements like these all the time – connect with me on LinkedIn, follow me on Twitter, like my Facebook page…blah, blah, blah. Seems like people use social media more to boost … Continue reading Social Media Won’t Make You Smarter, So Why Do It?
Paul Keijzer — February 16, 2017 Follow @Paul_Keijzer— February 16, 2017 Most managers strive to build teams of highly skilled, intelligent and smart people. That’s because the key to any team’s success is directly proportional to the quality and intellect of the people that it comprises of. But in your zeal to hire smart people, … Continue reading How To Lead People Who Are Smarter Than You
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016 Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data
By Laura Blaker August 1st, 2016 Last post we spoke about different content types, content creation, and the benefits of repurposing content. We are at the end of this three part series and I’d like to drive home the benefits of editorial calendars and content scheduling. In this post you’ll learn about: The benefits of … Continue reading Social Media Tips & Tools To Post Smarter: Content Scheduling
By Laura Blaker June 23rd, 2016 Last segment we spoke about the importance of good content and how to dig deep to find information that’s of value to your followers. In this post we’re going to chat about content creation. This information will be beneficial to you if you already have your content ideas, and … Continue reading Social Media Tips & Tools To Post Smarter: Content Creation
by Hansen Hunt May 17, 2016May 17, 2016 As the old adage says, “Tweet smarter, not harder.” Okay, maybe I reworked it a little. Either way, marketers everywhere know that, if not approached appropriately, social media can be a major time suck. But it doesn’t have to be. In fact, there are many ways to … Continue reading Social Media Strategy: Tips & Tools to Tweet Smarter
by Cord Himelstein April 30, 2016 Follow @mcfrecognitionApril 30, 2016 As much as we might not like to admit it, our career paths are heavily influence by sheer luck and happenstance, i.e., knowing someone who can give us a referral, or simply being in the right place at the right time. But that doesn’t mean … Continue reading Hire Smarter, Not Harder
By Laura Blaker February 9th, 2016 This is part 1 of a series featuring Social Media Tips and Tools to Post Smarter. In this post we’re going to talk about the importance of content. We already know that social media is a way for us to engage and interact with our audiences online. We’re familiar … Continue reading Social Media Tips & Tools To Post Smarter: The Importance Of Content
Gina BadalatySeptember 24, 2015 Bloggers have it tough nowadays. An overcrowded blogosphere is filled with blogs in every niche you can imagine, social media is growing without driving blog traffic and posts suddenly need to be over 1,000 words to get search engine positioning. Creating a successful blog has become a full time job – … Continue reading 4 Ways to Blog Smarter and Build Your Traffic
Jacob ShriarJune 29, 2015 HR Data is becoming incredibly sophisticated. I met with a business the other day that has four dedicated PhDs in their HR department to handle “big data” analysis. Most HR departments aren’t that advanced yet, but the ones that are taking analytics seriously will have a huge advantage over their competitors. … Continue reading How HR Metrics Help You Make Smarter Decisions
