Tag Archives: Smarter

Precision Questioning is the Shortcut to Smarter Work

Chloe Jung — February 27, 2017 — February 27, 2017 Everyone wants to get more out of their team. More focus, better efficiency, less rework, better results, faster decisions, smarter decisions. What if you could get there by sharpening only one skill? Shitty questions, you’re out. Precision questions, suit up! Recognizing the symptoms of bad … Continue reading Precision Questioning is the Shortcut to Smarter Work →

5 Ways Smarter Invoicing Can Boost Your Social Marketing Business

Uwe Dreissigacker — February 24, 2017 Follow @uwedreiss— February 24, 2017 Invoicing can be a daunting experience, especially when many entrepreneurs and freelancers are busy juggling their main work: social media marketing. However difficult it may seem, invoices are crucial for getting positive cash flow, the real metric to determining the health and longevity of … Continue reading 5 Ways Smarter Invoicing Can Boost Your Social Marketing Business →

Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016   Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data →