How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025 Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. Laurie Miller on April 3, 2025 Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” The … Continue reading How smarter measurement can fix marketing’s performance trap
Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology. Constantine von Hoffman on March 13, 2025 AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency … Continue reading Smarter AI means bigger risks — Why guardrails matter more than ever
Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. Rodolphe Dougoud on March 10, 2025 Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies … Continue reading The smarter approach to marketing measurement
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. Jeanne Jennings on February 28, 2025 Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more … Continue reading An email automation blueprint for smarter customer journeys
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. Constantine von Hoffman on February 6, 2025 Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers … Continue reading Smarter attribution strategies to help B2B marketers prove campaign value
January 30, 2025 3 ways smarter design can solve the noise problem At work or other places where people gather, addressing acoustics can help with a host of issues. BY Gordon Boggis By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns … Continue reading 3 ways smarter design can solve the noise problem
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities. Jaimon Hancock on December 18, 2024 The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights … Continue reading The AI-powered path to smarter marketing
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies. Tim Hillison on December 2, 2024 Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch … Continue reading Why causal AI is the answer for smarter marketing
October 19, 2024 20 “Big” Words That Can Make You Sound Smarter Expanding your vocabulary can help you get the right reaction from people—if you do it right. Plus 20 big words and how to use them. BY Stephanie Vozza Why say “that’s an anomaly,” when you can just say “that’s odd”? Maybe it’s because you’re … Continue reading 20 “Big” Words That Can Make You Sound Smarter
