In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies. Tim Hillison on December 2, 2024 Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch … Continue reading Why causal AI is the answer for smarter marketing
October 19, 2024 20 “Big” Words That Can Make You Sound Smarter Expanding your vocabulary can help you get the right reaction from people—if you do it right. Plus 20 big words and how to use them. BY Stephanie Vozza Why say “that’s an anomaly,” when you can just say “that’s odd”? Maybe it’s because you’re … Continue reading 20 “Big” Words That Can Make You Sound Smarter
By Lydia Dishman January 14, 2024 “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask . . . for once I know the proper question, I could solve the problem in less than five … Continue reading Asking these types of questions will make you look smarter
By Stephanie Vozza November 29, 2023 You may be incredibly bright, but showing your intelligence in the moment can be challenging, like if you’re called on unexpectedly in a meeting. The most significant barrier to communicating effectively and sounding smart is the fact that we all get nervous, says Matt Abrahams, author of Think … Continue reading 3 ways to sound smarter in your next meeting
Smarter public transit comes at the cost of rider anonymity More digital payment options means more chances to collect sensitive data. Katie Malone Tue, Nov 21, 2023 Gary Hershorn via Getty Images Security experts were skeptical about the New York MTA’s switch to an OMNY tap-and-go system when it was first announced years ago. … Continue reading Smarter public transit comes at the cost of rider anonymity
By Richard Baguley August 28, 2022 Landlords, eh? All you want to do is bring your rented home into the modern era, but these property-owning party poopers won’t let you replace your locks, upgrade your light switches, or even tear out those 1950s wall sockets. They give you some nonsense about liability, about … Continue reading 4 easy ways to make your rental home smarter
AI for marketing is getting better at content creation. But caution is needed. William Terdoslavich on September 1, 2022 Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing … Continue reading Artificial intelligence is getting even smarter
How Secure BYOD Policies Aid Recruitment and Enable Smarter Work Dylan Border / 08 Feb 2022 The kitchen kegerators, game rooms, and premium gym equipment that once lured fresh talent are now collecting dust in a world that’s turned to hybrid work. Instead of seeking out the flashiest offices and perks, job seekers are … Continue reading How Secure BYOD Policies Aid Recruitment and Enable Smarter Work
Rotem Gal December 26, 2021 Your workforce is the epitome of your company – but how exactly can you empower, train, and coach them when transitioning to a digital enterprise, especially in a crisis? It’s no surprise that Covid-19 has forced companies to interact with customers online to survive and stay relevant. So, as technology … Continue reading Building a Digital Culture Transformation Can Empower Your Employees to Work Smarter For Good
Donna Miller April 2, 2021 Simple. Not so easy, right!? I don’t know about you, but at every point in growing my little empire, I’ve had to be very intentional about what working smarter means. I grew up with the message “work hard and you can achieve anything”. Hopeful … helpful … right up until … Continue reading Work Smarter … Not Harder
