Tag Archives: Smarter

Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates

AI Evolution

The September update focuses on practical, long-requested updates and fewer show stoppers than August. Tyler Samani-Sprunk on October 16, 2025      If HubSpot’s August 2025 update was the fireworks show, September is the cleanup crew: tidy, practical and exactly what your teams need to move faster with fewer mistakes. This month’s highlights bring long-requested reporting, … Continue reading Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates →

Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World

Cookieless Targeting

Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World →

Laying the groundwork for smarter, AI-driven marketing

AI Driven World

Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it. Mike Pastore on September 8, 2025      The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization.  Modern AI … Continue reading Laying the groundwork for smarter, AI-driven marketing →

AI helps marketing and sales pros work smarter, but does it drive revenue?

AI Strategies

A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025       AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue? →

5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter

Marketing Mistakes

Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025        If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter →

Why the future of marketing depends on a smarter MOps function

Marketing Operations

Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization. Greg Kihlstrom on May 15, 2025       Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, … Continue reading Why the future of marketing depends on a smarter MOps function →

How smarter campaign modeling and automation drive real marketing ROI

Marketing ROI

How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025     Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI →

How smarter measurement can fix marketing’s performance trap

Performance Optimization

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. Laurie Miller on April 3, 2025   Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” The … Continue reading How smarter measurement can fix marketing’s performance trap →

The smarter approach to marketing measurement

Marketing Metrics

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. Rodolphe Dougoud on March 10, 2025   Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies … Continue reading The smarter approach to marketing measurement →

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