Tag Archives: Smart

Scary Movies, Smart Lessons: Small Business Tips From Scary Flicks

David Kiger — October 27, 2017 Follow @davidkiger — October 27, 2017 QuinceMedia / Pixabay Halloween is right around the corner, and with it come haunted houses, trick-or-treating and scary movies. Small business owners can capitalize on this time of year with related activities including seasonal marketing opportunities, costume contests and candy giveaways. There are … Continue reading Scary Movies, Smart Lessons: Small Business Tips From Scary Flicks

4 Smart Ways Small Businesses Can Gain a Competitive Edge

Joseph Chukwube — October 27, 2017 Follow @Josephchukwube — October 27, 2017 StartupStockPhotos / Pixabay With the market sphere filled with similar products and services, businesses have no other option but to join the tough competition. The established businesses often have the best of connections, solid social proofs, and top-notch experts helping with their marketing … Continue reading 4 Smart Ways Small Businesses Can Gain a Competitive Edge

Being SMART with your martech: Balancing product inputs and performance outputs

Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI. Andy Betts on October 11, 2017     Most chief marketing officers will agree that building a marketing technology stack is a key priority when … Continue reading Being SMART with your martech: Balancing product inputs and performance outputs

Smart Start to B2B Social

Louis Spanos — September 22, 2017 — September 22, 2017 A Smart Start for your B2B’s Social Presence Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see who’s been to that new fusion restaurant and LinkedIn to keep tabs on my classmates’ … Continue reading Smart Start to B2B Social

6 Social Media Marketing Mishaps to Avoid & Why Hiring a Professional is Smart

Laura Donovan — September 13, 2017 Follow @thewordpro — September 13, 2017 LoboStudioHamburg / Pixabay 95% of online adults age 18 to 34 are most likely to follow businesses on Social Media. Over 70% of online adults age 18 and 65 and over are using Social Media. Users are tapping Social Media to get their … Continue reading 6 Social Media Marketing Mishaps to Avoid & Why Hiring a Professional is Smart

This is What The Successful Smart Entrepreneurs are Focusing On

Jeff Bullas — September 4, 2017 — September 4, 2017 pixel2013 / Pixabay   You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate goal only achieved by the elite few. These are the McDonalds for … Continue reading This is What The Successful Smart Entrepreneurs are Focusing On

How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships

KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships