Tag Archives: Small

Going Small: The Difference Between Selling to Small and Large Businesses

by Danny Wong Follow @dannywong1190October 21, 2016 Most salespeople focus on finding the largest clients with the biggest wallets possible. In theory, this is ideal, but it doesn’t always work in practice. Sometimes, going after many smaller clients has distinct advantages over chasing large or enterprise customers. Here are some of the most important reasons … Continue reading Going Small: The Difference Between Selling to Small and Large Businesses →

8 Best Resources for Small Business Owners

Small Business Tools

by Kathleen OlsonOctober 21, 2016 Small business owners have a lot on their plates, and at times, the amount of things that need to be done can seem pretty overwhelming. This is why it is so important for business owners to take advantage of every tool that is available to them, including certain apps and … Continue reading 8 Best Resources for Small Business Owners →

Do Small Businesses Need a Strong Brand Identity?

Branding Lessons

by Debra Murphy Follow @MasterfulMktgOctober 21, 2016 Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more … Continue reading Do Small Businesses Need a Strong Brand Identity? →

Small Business Owners Can Capitalize on Halloween Fun

Smart Business Ideas

by David Kiger Follow @davidkigerOctober 21, 2016 Halloween is big business, and just how big may be an eye-opener. Take the annual survey by the National Retail Federation, which estimates Halloween sales. This year, the federation is estimating the total Halloween spending this year to reach $ 8.4 billion. Here’s how that breaks down, according … Continue reading Small Business Owners Can Capitalize on Halloween Fun →

Overcoming Small Business Marketing Growing Pains

Small Business Marketing

by John W Hayes Follow @john_w_hayesOctober 19, 2016 Marketing can be easy when your small business is built around your passions and is in its infancy (before you become too burdened by customers, staff and all the other great things that make running a business difficult). But as your business grows, your passions can sometimes … Continue reading Overcoming Small Business Marketing Growing Pains →

Small Businesses: Marketing Trends and Key Tools

Small Business Tools

by Jenn Reichenbacher Follow @JennReichOctober 14, 2016 Small businesses, a powerful group of more than 28 million in the U.S., have grown by 49 percent since 1982. They also provide 55 percent of all jobs (66 percent since the 1970s) and 54 percent of total U.S. sales. Amazing! The competition is fierce and it’s not … Continue reading Small Businesses: Marketing Trends and Key Tools →

4 Things That Make Small Business Websites Great

Small Business SEO, Small Business Tools

by Rick Whittington Follow @rickwhittingtonOctober 13, 2016 Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your website isn’t delivering as many leads or sales as it could. Savvy … Continue reading 4 Things That Make Small Business Websites Great →

Instagram Ad Tips for Small Business Owners Who Want to See Results!

Instagram Advertisement

by Jonathan Chan Follow @joncwritesOctober 10, 2016 If you’ve been wondering how to get more followers on Instagram you are not alone. Instagram has more than 500 million monthly active users which means almost every single demographic is represented in large numbers on the social network. That’s exciting for digital savvy brands! There are a … Continue reading Instagram Ad Tips for Small Business Owners Who Want to See Results! →

Net Neutrality and the Threat on Small Business Growth

Small Business Tools

by Paul EstcottOctober 4, 2016 The Net Neutrality issue has led to intense and endless debates all over the world, although the issue stemmed in the United States. The idea of Internet providers burdening website owners with fees for speeding up the users’ access to those sites sparked in some peoples’ minds around 2014. Needless … Continue reading Net Neutrality and the Threat on Small Business Growth →

7 Small Businesses Killing It with Video Content

Video Strategy

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 30, 2016 A couple of weeks ago, we discussed all the fears we as small business owners and content creators have with creating video content and the big misconceptions that surround this type of content. The main misconception being that we need to professionally produce video content or we will … Continue reading 7 Small Businesses Killing It with Video Content →