Conor Bond — February 11, 2020 You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a … Continue reading The Small Business Guide to Online Reputation Management
Kaitlyn Hammond — February 10, 2020 Small business owners trying to grow their businesses need sufficient capital (i.e., money) to pay for inventory, marketing, equipment, and other vendor-related items. But owners must also have enough capital to pay for operational expenses like rent, utilities, and labor. And let’s not forget about the owner’s salary or … Continue reading Finance 101 for Small Biz: Debt vs Equity
Daniel Ndukwu — February 5, 2020 I’m a small business owner who’s not ready to reinvent the wheel. We don’t have the budget, the resources, or the interest in developing a blue ocean. We do have the budget, resources, and interest in making a proven channel work for us. The challenge is that the proven … Continue reading 5 Proven Small Business Marketing Strategies for 2020
Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create
Anthony Carranza — January 31, 2020 Consumers have already embraced the digital era. Because of this, small businesses have little choice but to cope and commit to their own digital transformation. More and more business owners are realizing the importance of adopting digital tools and solutions to become better at what they do. However, it … Continue reading 5 Digital Trends That Are Shaking up Small Businesses in 2020
Dan Moyle — January 30, 2020 From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel the American economy. Your small business is a difference maker. While small businesses make a huge impact when put together, individually they’re often operating on small budgets. Which means … Continue reading Data Cleaning Steps for Small Businesses
Justin Herring — January 29, 2020 Need more leads? Who doesn’t… Local lead generation is the lifeblood of any local business. Without a continuous flow of leads, you may be right around the corner from going out of business. To help you generate more leads, we have put together a Top 10 Tips Infographic below: … Continue reading The Top 10 Local Lead Generation Tips for Small Businesses
Michael J. Katz — January 28, 2020 “He who is outside his door has the hardest part of his journey behind him.”– Dutch Proverb There are many things I like about our refrigerator. I like that the freezer is on the bottom. I like that there are half a dozen little lights (rather than just … Continue reading Big Plans, Small Steps
Albert Costill — January 28, 2020 According to our research, 63 percent of invoices are paid within 30 days. The good news is that a majority of invoices are in fact being paid. The bad news, however, is that it’s taking a month to get paid. Invoice timing matters. That may not sound like a … Continue reading Invoice Timing is Everything to a Small Business Owner
Matt Shealy — January 23, 2020 It’s exciting to think you are starting your own business. If this is your first time as a small business owner, you likely have a lot to learn. It’s not something you need to worry about. Everyone has to experience their first day on the job, even business owners. … Continue reading 7 Bad Habits Small Business Owners Should Avoid
