Tag Archives: Small

Small Businesses Must Pivot to Succeed

Dana Salman July 16, 2020 There’s no doubt that the corona virus pandemic has been hard on small businesses. For example, a survey of 350 U.S. small businesses from different regions and industries, conducted by the Electronic Transactions Association and the Strawhecker Group, showed that 40% of business owners had temporarily or indefinitely closed operations … Continue reading Small Businesses Must Pivot to Succeed →

5 Efficiency Tips for Setting Up Your Small Business for Success

Small Business Challenges

Kimberly Zhang July 14, 2020 Companies across the board are experiencing unprecedented levels of uncertainty. According to a survey from online payroll company OnPay, only 12% of businesses report that things are “normal” for them right now. When the future is uncertain and margins are tight, efficiency is more important than ever. To ensure a … Continue reading 5 Efficiency Tips for Setting Up Your Small Business for Success →

How to Develop a Successful Marketing Mix Strategy for Your Small Business

Marketing Strategy

Nouman Ali July 14, 2020 The marketing mix strategy is essential to the success of any business. A well-researched marketing mix strategy differentiates your product and service from the competitor. In this article, we will discuss ten steps for you to develop a successful marketing mix strategy for your small business. However, before we jump … Continue reading How to Develop a Successful Marketing Mix Strategy for Your Small Business →

In Response to COVID-19: Crisis Playbook for Startups and Small Businesses

World Level Crisis

Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses →

The need for (mobile) speed: Small improvements have a big conversion impact

Business Development

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact →

5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic

Digital Marketing Strategies

Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic →

Small Business Promotion: 8 Ideas to Adopt During a Crisis

Small Business Tools

Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis →

Costly Marketing Mistakes Small Businesses Make

Marketing Mistakes

Debra Murphy June 23, 2020 Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results. They can lead to customers questioning your expertise and … Continue reading Costly Marketing Mistakes Small Businesses Make →

25 Free Small Business Tools to Help Grow Your Small Business

Small Business Tools

Jared Cornell June 23, 2020 Tumisu / Pixabay When it comes to the business scales, the small and medium businesses or SMBs showcase a more challenging and risky business landscape. While the world continues to be a place where successful entrepreneurs are leaving their mark on the business fraternity, the list of businesses that failed … Continue reading 25 Free Small Business Tools to Help Grow Your Small Business →

7 Questions to Ask Before Starting a Small Business

Small Business Planning

Deborah Sweeney June 18, 2020 The world is searching for new business opportunities — literally. According to The Kauffman Foundation’s Trends in Entrepreneurship Series, Google searches related to new business opportunities saw a significant uptick in March 2020. Amid the pandemic and safety/shelter in place measures, trending terms on Google included “open a business,” “new … Continue reading 7 Questions to Ask Before Starting a Small Business →