Jesse McFarlandAugust 1, 2015 4 Questions to a SMB should ask themselves before starting a SEO or SEM campaign. any digital marketers get this familiar question from business owners: “SEO or SEM?” There are nearly indefinite amount of variables that can determine the best solution. In this article, I will point out some considerable factors … Continue reading Small Business Marketing: SEO or SEM?
Cosette JarrettAugust 1, 2015 The Internet consumes 10 percent of the world’s electricity, and IT-related services account for 2 percent of all carbon emissions. Even sending an email increases an individual’s carbon footprint by 4 grams. It may not sound like a lot – and it’s certainly less than delivering that same correspondence by truck, … Continue reading How Your Small Biz Can Help Reduce the Tech Industry’s Carbon Footprint
Tobias DeanJuly 31, 2015 Small businesses are often guilty of neglecting or rushing their website design in order to get it running as soon as possible. But the fact is – a wrong website design with substandard images and cluttered navigation can easily drive a lot of your customers away, leading to losses of thousands … Continue reading Top Tips For Small Business Website Design [Infographic]
Brandon LeibowitzJuly 28, 2015 Websites for businesses fill up the Internet but very few are providing profit to the business. Web resource is only working if it has a good conversion rate meaning that the ratio of visitors who have bought a product to the total number of visitors. Conversion rates provide information about how … Continue reading 11 Conversion Friendly Designing Tips For Small Online Stores
Megan TotkaJuly 24, 2015 Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering. Understandably, most small business owners have trouble completely … Continue reading Small Business Owners: 5 Ways to Go on Vacation and Not Feel Guilty About It
Hal SheltonJuly 24, 2015 You’ve heard the saying: you need to spend money to make money for a reason. Especially when you’re first starting your business, you’ll have a lot of initial costs that require you to spend in advance of receiving payments. For example, you buy/lease a truck to deliver goods that will be … Continue reading How to Set Up and Maintain a Budget for Your Small Business
Sahail AshrafJuly 23, 2015 Instagram is not necessarily at the top of every businesses’ list when it comes to marketing, yet it is proving to be a real powerhouse for all kinds of companies, in many different sectors. And many, many people use it. Just check out the stats here. Like any social media platform, … Continue reading How To Master Instagram: The Easy Guide For Small Business
Ross ArsenaultJuly 23, 2015 Wish you had bought Apple shares at the turn of the millennium? Wish you could go back in time and put some money on the 2007 New York Giants? How about helping JK Rowling publish that book of hers about wizards? We all have those moments of wondering what could have … Continue reading 4 Reasons for Small Businesses to Use Influencers
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
Jeremy JusekJuly 21, 2015 Digital automation is the process of using digital tools to streamline regular processes that absorb manpower. Since many small businesses are grappling with establishing their online presence, now is the time to give yourself an edge on competitors. Automated tools are primarily designed to do one of two things: Save you … Continue reading 3 Digital Automation Practices For Small Businesses
