Tag Archives: Sites

B2B customer journeys that begin at review sites are significantly shorter

B2B Engagement

When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter →

Yandex Settles Antitrust Lawsuit With Russian Classified Sites

Legal Battles

Yandex Settles Antitrust Lawsuit With Russian Classified Sites by Laurie Sullivan  @lauriesullivan, June 1, 2022 The Yandex Group signed an agreement with the Federal Antimonopoly Service of Russia (FAS) — a federal-level executive governmental organization that controls the execution of the antitrust laws — and a consortium of Russian Internet companies, in connection with an antitrust … Continue reading Yandex Settles Antitrust Lawsuit With Russian Classified Sites →

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Branding Awareness

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan  @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites →

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

Technology Evolution

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan  @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites →

4 Ways eCommerce Sites Can Reduce Their Bounce Rates

Website Special Guidelines

Travis Jamison November 30, 2021 Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites … Continue reading 4 Ways eCommerce Sites Can Reduce Their Bounce Rates →

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

Google Tools

Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites →

5 Content Marketing Tips for Maximizing Your Site’s Sales Potential

Content Marketing

Thomas Griffin November 3, 2021 Have you invested a great deal of time and money into your website but it’s not creating any sales? The goal for many individuals and businesses is to earn passive income from their websites. It’s possible that you’re making certain content marketing mistakes that are keeping your site from meeting … Continue reading 5 Content Marketing Tips for Maximizing Your Site’s Sales Potential →

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