by Debi Lewis December 31, 2015 Follow @jebrawebDecember 31, 2015 2015 brought us some subtle, seemingly-invisible changes in the way web sites worked to support and enhance the businesses and organizations they represent. For many web site owners, this was less the year of the redesign than it was the year of the behind-the-scenes tweak. … Continue reading 3 Things You Should Have Done for Your Web Site Last Year
by Tim Ash December 30, 2015 Follow @tim_ashDecember 30, 2015 Featured products on the homepage. Rotating banners. Backgrounds that add “personality.” Most of those in the online marketing field understand why these are used by a ton of sites, and some of us know why these aren’t helpful when you put on your usability glasses. … Continue reading 7 eCommerce Site Mistakes to Get Rid of
By Haris Bacic December 23rd, 2015 Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier. As a website owner, you always want to make sure you have tracking and analytics down correctly. If … Continue reading How To Track Social Button Clicks On Your Site Using Google Analytics
by John Holland December 13, 2015December 13, 2015 One of my favorite Mark Twain quotes is: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Buying behavior continues to change at warp speed. B2B vendor actions/reactions crawl at a glacial pace. It’s not … Continue reading Bad Assumption #1: Web Site Leads = Top Line Revenue
by Adam Tanguay December 7, 2015December 7, 2015 Search engines tend to ignore sites that don’t include great content. There’s a difference between getting noticed and not getting ignored. Smart Search Engine Optimization (SEO) means designing your site so that crawlers find and index your best and most relevant content consistently. Say you own a … Continue reading 9 Effective Site Architecture Tips for SEO
by Grant Thomas December 3, 2015 Follow @gsthomas22December 3, 2015 As we all know, promotions are an integral part of any e commerce sales strategy. However, many online retailers are still unclear on what types of promotions make the most sense for their business and how to effectively use these offers. In this article, I’ll … Continue reading 12 Ways of Driving Revenue and Website Conversions with On Site Promotions
by Eric Yonge November 25, 2015November 25, 2015 What does your ecommerce store have in common with a children’s book? They both communicate with words and pictures. Although you may have never thought of it in this exact way, your store is essentially narrating a story to your customers. And, the way in which you … Continue reading 3 Site Layout Considerations Proven to Increase Sales
by Lori Soard November 25, 2015November 25, 2015 Even though there are 3.17 billion users worldwide on the Internet, it can seem like a small town when you do something that hurts your reputation and that of your website. Just ask former veterinarian Kristen Lindsey, who posted a photo to social media of her holding … Continue reading Rebuilding and Managing Your Site Reputation after a Total Blow Out
by Jimmy Rodela November 24, 2015 Follow @dbjim21November 24, 2015 The eCommerce industry has become a gold mine of opportunity in the modern world. Without leaving your home, you can have access to the tools, connections, and resources that you need to set up shop and start running a business. If you’re oblivious about how … Continue reading The Anatomy of a Successful eCommerce Site
By Matt Beswick November 17th, 2015 Making sure any website is laid out properly is important but for e-commerce it’s imperative. From a user’s point of view your site needs to be simple to navigate and easy to understand while search engines need to be able to crawl and index your site as effectively as … Continue reading Getting E-Commerce Site Structure Right
