Pam Aungst — July 7, 2017 Follow @PamAnnMarketing — July 7, 2017 Google has a number of free testing tools that can be used to improve your site in various ways. There’s some you may not even know exist – or, if you are aware of them, you may not know how to use them … Continue reading How to Use Google’s Free Testing Tools to Improve Your Site
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. Ryan Shelley on June 28, 2017 When a user lands on your site for the very first time, do they know where to go? Can they find the information they … Continue reading The SEO benefits of developing a solid site structure
Lee Wilson — June 23, 2017 Follow @LWilson1980 — June 23, 2017 In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search … Continue reading SEO Best Practices For Every Page On Your Site
Justin Wilson — May 25, 2017 Follow @Jus_Wilson— May 25, 2017 Is it important? Site structure is one of the most important and overlooked areas of Search Engine Optimisation (SEO). While it is impossible to understand precisely how much of an impact site structure has on search engine results, we can assume that it is … Continue reading Site Structure and SEO
Scott Barnett — May 10, 2017 Follow @scottabarnett— May 10, 2017 If you were going to build a local news site from the ground up today, knowing nothing about how newspapers made money in the past, how would you do it? I started thinking about this earlier this year when I read this excellent post … Continue reading How To Build A Next Generation Local News Site
AI Comes To Ecommerce Site Search by Gareth Dismore , Op-Ed Contributor, May 8, 2017 Ask consumers what they think about artificial intelligence (AI) penetrating their day-to-day lives, and you’ll likely hear mixed emotions. On one hand, there’s something “weird” about how smart AI is getting (and how quickly) — it may not be long … Continue reading AI Comes To Ecommerce Site Search
Michael Bellina — May 2, 2017 Follow @MigmanMedia— May 2, 2017 There is no doubt that our cell phones are an integral part of our lives. If you don’t believe me, try going a day without it. Because of this, as business owners, we have made sure that our sites are mobile friendly. At least, … Continue reading The Key to a Successful Mobile Site is Subtraction
Marketers Losing Millions From Slow-Loading Web Site Pages by Laurie Sullivan @lauriesullivan, April 20, 2017 Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company’s bottom line, but new data reveals that the negative impact can occur much earlier than expected. Slow loading … Continue reading Marketers Losing Millions From Slow-Loading Web Site Pages
Navah Hopkins — April 19, 2017 — April 19, 2017 If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search … Continue reading The Retirement of Google Site Search: An Advertiser’s Survival Guide
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017 For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
