Tag Archives: Simple

Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls

Stefan Wolpers October 13, 2021 TL; DR: Scrum Questions: Seven Simple Issues and Complex Answers How hard can Scrum be; the manual has 13 pages? You may have heard something along this line from skeptics in the past, dismissing the complex nature of an intentionally incomplete framework. The point is that exciting discussions happen when … Continue reading Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls →

The Simple & Inexpensive Way to Improve Your Website’s Conversion Rate

Derek Cosgrove October 2, 2021 One of the biggest challenges website owners experience is a low conversion rate. You run Google Ads, Facebook Ads, SEO campaigns, your website generates all kinds of traffic, but few visitors actually become customers. As a digital marketer, this is a story we hear from prospective customers all the time. … Continue reading The Simple & Inexpensive Way to Improve Your Website’s Conversion Rate →

Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords

Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords →