By Joe Lazauskas September 12, 2022 The Great Resignation. A return to the office. The tech downturn. Tech founders and executives are facing a whirlwind of disruptive forces. On tech panels and podcasts from New York to Silicon Valley, the consensus has been that everyone should wait to see how things shake out. … Continue reading A poll of over 580 tech leaders shows a return to the office looms
Rakuten Travel Research Shows How Consumers Search For Deals by Laurie Sullivan , Staff Writer @lauriesullivan, August 17, 2022 The desire to travel continues to increase, and consumers are ready to spend and search for deals. Rakuten Advertising’s recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade … Continue reading Rakuten Travel Research Shows How Consumers Search For Deals
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2022 During the early days of starting a small business, entrepreneurs may put their online presence on the back burner, but that could prove to be a fatal mistake, according to data released Thursday. … Continue reading Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds
Study Shows How Social Commerce Drives Awareness, Performance For Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2022 Marketers began to rely on social commerce when the pandemic hit. Now they have begun to see positive results, according to research released Tuesday. I have never been a big fan of influencer marketing, but apparently, … Continue reading Study Shows How Social Commerce Drives Awareness, Performance For Brands
Google Core Web Vitals: Data Shows Retail And Ecommerce Improved by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2022 BrightEdge analyzed how marketers curate experiences for consumers nine months after Google’s rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. The top performers for page-load times are … Continue reading Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Marketing and marketing operations are hot career options. Kim Davis on June 13, 2022 “Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He … Continue reading Salary and Career Survey shows big rewards for knowing marketing and machines
Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2022 Some 57% of shoppers said they find specific apparel items online out of stock frequently, or every time they shop. About 86% of online shoppers prefer to have apparel purchases delivered to their home … Continue reading Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022 2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions
