May 23, 2024 5 questions marketers should ask before implementing Gen AI Generative AI has the potential to personalize and improve the customer experience, if it’s implemented in the right way. BY Barie Carmichael and Praveen Krishnamurthy Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, … Continue reading 5 questions marketers should ask before implementing Gen AI
May 23, 2024 Google might acquire HubSpot. Here’s why Microsoft should worry Buying HubSpot would make Google a competitor in the so-called customer relationship management sector, which Microsoft caters to. BY Reuters Google parent Alphabet’s potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to … Continue reading Google might acquire HubSpot. Here’s why Microsoft should worry
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024 The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master
May 04, 2024 Why leaders should never act like Elon Musk during a transition These steps can help leaders maintain high employee morale through a major transition, such as a merger or acquisition. BY Brenda Jacobsen It can be difficult to maintain high employee morale throughout a major transition, such as a merger or acquisition. Employees … Continue reading Why leaders should never act like Elon Musk during a transition
May 22, 2024 Why you should rethink return-to-office mandates Many employees prefer remote work and are more productive, though it requires some creative leadership. BY Mike Gianoni This March, four years after many businesses began to operate remotely in response to the COVID-19 pandemic, Dell announced to its workforce that any employee who wants a promotion … Continue reading Why you should rethink return-to-office mandates
April 30, 2024 Why CEOs should stop worrying about being right In his new book, Ty Wiggins argues that new CEOs should focus on being curious, instead of being right. BY Ty Wiggins When you start your new role of CEO, you will be more successful if you focus on being curious instead of being right. … Continue reading Why CEOs should stop worrying about being right
April 25, 2024 Managers: You’re not a BFF or a therapist. This is how much you should know about your employees’ personal lives Managers have no business snooping around their workers’ privacy, which does not interfere with their willingness or ability to show an interest in their well-being, engagement, career satisfaction, morale, and performance. BY Tomas … Continue reading Managers: You’re not a BFF or a therapist. This is how much you should know about your employees’ personal lives
April 23, 2024 5 signs you should definitely look for a new job Sometimes you can modify your current role to find greater satisfaction. But these signs say you need a new job altogether. BY Judith Humphrey We all encounter challenges at work. Some of them are simply obstacles that must be overcome. Do so, and … Continue reading 5 signs you should definitely look for a new job
April 23, 2024 3 red flags leaders should look out for Spotting these red flags in your behavior could save your company from becoming a toxic place to work. BY Aytekin Tank California may become the latest place to ban round-the-clock work emails. Golden State lawmakers are considering a law that would give employees the right … Continue reading 3 red flags leaders should look out for
March 23, 2024 Work is harder than it should be for many people. Here’s how to make it better for yourself Andre Martin maintains you should spend more time looking for the right fit so that you spend more of your 13.5 years at work energized, engaged, fulfilled, and happy. BY Next Big Idea Club Andre … Continue reading Work is harder than it should be for many people. Here’s how to make it better for yourself
