Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023 Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know
By Clint Rainey September 26, 2023 On the whole, startup founders seem to have been busy this year enjoying the spoils of their hard labor: Their median salary, according to a new report by the startup-focused accounting firm Pilot, has increased by 15%. But then another pattern jumps out: The biggest change in the … Continue reading How much should startup founders pay themselves in salary? Increasingly, the answer is $0
By Shalene Gupta September 19, 2023 CEOs might be debating the return to office, but workers everywhere are debating a far more compelling topic: the return of pants. After all, isn’t fashion just a reflection of current events? A new survey by International Workplace Group (IWG) asked 1,000 hybrid workers about how their sense … Continue reading What should I wear back to the office? It’s okay to be confused in the era of RTO
By Julia Herbst September 17, 2023 One of the most challenging parts of being a boss—whether you have one direct report or hundreds—is having difficult conversations. Maybe you have an employee who is floundering, or you realize that there’s an unfair pay gap between workers. Maybe you need to be honest about a specific … Continue reading How leaders should approach difficult conversations with employees
Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think. Steve Petersen on August 28, 2023 Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious … Continue reading Should AI attempt absolutely everything?
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa. Kim Davis on July 20, 2023 “We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based … Continue reading If every company is now a technology company, how should they hire tech talent?
Five Ways AI Is Automating Employee Onboarding: Why HR Managers Should Listen ValueWalk / Jul 3, 2023 Artificial Intelligence (AI) continues to prove itself as a valuable organizational asset for business leaders and human resource managers looking for new possibilities to win the talent battle in an increasingly red-hot labor market. Attracting the … Continue reading Five Ways AI Is Automating Employee Onboarding: Why HR Managers Should Listen
