Everyone has heard about the power of Facebook ads, but not everyone knows how to harness that power and use them to grow their business. Facebook ads can do more than just generate more likes on your content; they can drive traffic to your website, generate on-page conversions, promote offers, and so on. In this post we will go over the different types of Facebook ads available and how they can be used to your advantage.
Types of Facebook Ads
Website Clicks
One of the most efficient uses of Facebook advertising is to drive traffic to your website. This can be done just to get more visitors to your website or to send them to a specific landing page with a call to action. Adding a call to action to one of these ad types gives people the opportunity to buy your product, sign up for a mailing list, or contribute to any of the lead generation strategies you may have going on at the time. Here are the recommendations and specifications for this ad type:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- Your image may not include more than 20% text.
Conversions
Facebook advertising allows businesses to showcase a multitude of offerings, which is a tremendous opportunity for e-commerce stores or companies in general. Here are the recommended specifications for this ad type:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- Your image may not include more than 20% text.
More Likes For Your Page
Another one of the top goals people have when it comes to Facebook advertising, in addition to website traffic, is to accumulate more page likes. Fitting in with that goal is to increase the reach of your content, which in turn increases the reach of your page. This is a process which could lead to more likes. The average organic post on Facebook typically reaches around 2 to 3% of all people who like your page. Promoting your page with boosted posts or page like ads is a great way to get more of your fans seeing your content. Here are the recommended specifications for this ad type:
- Recommended image size: 1,200 x 444 pixels
- Image ratio: 2.7:1
- Text: 90 characters
- Headline: 25 characters
- Your image may not include more than 20% text.
Offers
Promoting offers is a perfect type of ad for either brick-and-mortar stores or e-commerce stores that have the ability to offer discounts. To create one of these ads your page needs to have at least 50 likes. Anyone who clicks the call to action button to get your offer will receive an email containing the terms and conditions as well as full details of what they’re getting with the offer. Here are the recommended specifications for this ad type.
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Offer title: 25 characters
- Text: 90 characters
- Your image may not include more than 20% text.
Conclusion
These are a few of the major types of Facebook ads that we have personally seen the most success with for our clients, which is why we are passing on these recommendations to you.
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