Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience
Renzo Costarella — March 22, 2018 — March 22, 2018 Applying for your first job can be tough. It’s tough because there’s a good chance you have no idea what you’re doing. Fortunately for you, it’s not rocket science and there are plenty of tips out there that will help you through the process. That … Continue reading 4 Things You Should Know Before Applying For Your First Job
Joanne McDonagh — March 19, 2018 Follow @rezoomo_com — March 19, 2018 When this question comes up in an interview it really gives you the chance to sell yourself. Every question you are going to be asked in an interview is to give the interviewer the chance to get to know you better, your strengths, … Continue reading How To Answer : ‘Why Should You Get This Job?’
By Jordan Kasteler March 19th, 2018 SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its results, they still … Continue reading The Best SEO Tools You Should Be Using in 2018
Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation
Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign. Grace Kaye on March 16, 2018 Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on … Continue reading Why you should be using programmatic native ads
David Kiger — March 15, 2018 Follow @davidkiger — March 15, 2018 For prospective small business owners, getting a new company off the ground may seem to be an intensely complicated endeavor. Though there’s no question that the process can be long and detailed — requiring research, analysis, funding and planning — it can be … Continue reading Small Business Owners Should Focus on Simplicity in Early Stages
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018 Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing
Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change?
Shane Barker — March 12, 2018 Follow @shane_barker — March 12, 2018 For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a … Continue reading Every Marketer Should Focus on These 5 SEO Tactics
