Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015 The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit
Jacqueline ChanSeptember 29, 2015 Technology and collaboration tools have become integral to today’s businesses. Instead of being stuck in one organizational silo, modern-day Chief Information Officers (CIOs) and other executives are finding themselves collaborating with a number of other departments. From marketing and customer service to accounting and human resources, IT leaders play a prominent … Continue reading Why Should CIOs Work With HR?
Erin SaginSeptember 28, 2015 Do you fall into the “anti-mobile PPC” camp? I’d be willing to bet that mobile advertising could be worthwhile for you and I have 5 data-backed charts to prove it. Dead set on using -100% mobile bid modifiers? You won’t feel that way soon! Game on. #1 The Search Landscape Has … Continue reading 5 Charts That Prove You Should Be Running Mobile PPC Ads
Thomas CoppenSeptember 28, 2015 It’s a battle that is heating up (but has been going on for years). Everyone seems to have a different opinion or way of looking at it. So what’s the best way to spend your marketing budget; search engines or social media? Paid ad spend has been strong in 2015, with … Continue reading Search vs Social: Where Should You Be Spending Your Online Advertising Budget?
Jennifer NeeleySeptember 26, 2015 You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But before you rest all your hopes on the agency for a … Continue reading 5 Things Your Digital Agency Should Tell You
Jo Lynn DealSeptember 28, 2015 Are you using video with your small business marketing? When we think of creating a business video, often a hefty price tag comes to mind. For a high-quality HD video, a professional videographer could range anywhere from $ 3000 to $ 10000, and even more depending on what features and … Continue reading Three Ways Your Small Business Should Be Using Videos
Jeff BullasSeptember 25, 2015 Social media seems to have been with us forever. In fact Facebook has turned ten!…that is an eternity in tech. Social media is so old that the fun police have turned up and are threatening to ruin the party. The no rules and the dope smoking, beer swilling social media parties … Continue reading 35 Cool Social Media Facts You Should Not Ignore
How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian. Jose Cebrian on September 21, 2015 I’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many do … Continue reading Shhh. Your Email Program Should Be A Secret Weapon
Vishnu SupreetSeptember 21, 2015 Before I get into how you can disable trackbacks and pingbacks, perhaps we should look into what trackbacks and pingbacks are and whether they are really necessary. What Does A Trackback/Pingback Actually Do? 1. Yvone writes something on her blog.2. Kathleen wants to comment on Yvone’s blog, but wants her own … Continue reading Should You Disable Trackbacks and Pingbacks On WordPress Posts?
Rosalind HenshellSeptember 21, 2015 Why You Should Use Pinterest – No Matter What Your Business Is Pinterest launched early in 2010 as a closed beta project for a select group of users. It soon progressed to be an invitation only site, and I remember requesting an invitation to join early in 2011 after seeing friends’ … Continue reading Why You Should Use Pinterest – No Matter What Your Business Is
