Tag Archives: should

Why You Should Run Your Influencer Marketing In-House

by Misha Talavera July 13, 2016 Follow @MishaTalaveraJuly 13, 2016 In the current digital marketing climate, two words seem to be on everyone’s lips: Influencer Marketing. Yet, while 84% of marketers plan to run an influencer marketing program within the next 12 months, they still treat influencer marketing as an experimental strategy and are failing … Continue reading Why You Should Run Your Influencer Marketing In-House

Why You Should Use Unique Domain Names for Shortcuts and Microsites

by Jeff Sass July 12, 2016 Follow @sassJuly 12, 2016 Dedicated microsites and landing pages are very popular for various marketing campaigns, and now with new domain extensions catching on, your web destinations can be even more effective. With more and more domains — from .blog to .coffee to .club to .rocks — becoming available … Continue reading Why You Should Use Unique Domain Names for Shortcuts and Microsites

Don’t Try This at Home: Why You Should Consider a Digital Marketing Guru

by Joe Hirsch July 11, 2016 Follow @yellowhammermgJuly 11, 2016 As a business leader, you may feel confident that your marketing team has a handle on your company’s digital marketing strategy. Yet you should think long and hard before deciding to allow your marketing team to lead the charge in this area on its own … Continue reading Don’t Try This at Home: Why You Should Consider a Digital Marketing Guru

SocialPro 2016 recap: What Your Social Data Should Be Teaching You

Are you getting the most out of your social data? Columnist Benjamin Spiegel summarizes a SocialPro session that included some surprising data-driven findings. Benjamin Spiegel on July 8, 2016 at 9:39 am I had the pleasure of attending Chris Kerns’s session on “What Your Social Data Should Be Teaching You” at Marketing Land’s SocialPro 2016 … Continue reading SocialPro 2016 recap: What Your Social Data Should Be Teaching You