Young Entrepreneur Council — April 20, 2018 Follow @YEC — April 20, 2018 1. Optimize for the Silent Social Video Snippet Video snippets that are embedded within social feeds such as Facebook and Instagram are driving how marketers utilize video this year. These videos play automatically, but silently, as a user scrolls down their feed. … Continue reading 10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy
Tag Archives: Short
Optimize for voice search by keeping it short and to the point
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. Dave Davies on March 14, 2018 OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those … Continue reading Optimize for voice search by keeping it short and to the point
5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested
Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested
The Importance of Short Videos in 2017 to Grow Your Business
Amanda Strouse — February 21, 2017 — February 21, 2017 Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live. Not only are … Continue reading The Importance of Short Videos in 2017 to Grow Your Business
How the Value of the Short Break Is Misunderstood
Marcie Wiehagen — February 13, 2017 — February 13, 2017 Back on the second business day in January, I overheard a conversation between two accounting people about how deserted the office was during the holidays. The line that resonated was “there certainly weren’t any marketing people in the office!” Ouch! That is made even worse … Continue reading How the Value of the Short Break Is Misunderstood
User Friendly On-Page SEO: A Short Guide
By Shaimaa Mortada December 16th, 2016 On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What’s beautiful about good on-page SEO is that’s what’s good for users … Continue reading User Friendly On-Page SEO: A Short Guide
10 Email Marketing Tips For Products With Short Sales Cycles
by Sandy MooreOctober 20, 2016 Some consumer products like appliances, televisions and vehicles tend to have longer buying cycles. But there are also products with shorter cycles—like hygiene products, energy drinks and other consumables. With shorter buying cycles, leads don’t need to be nurtured for a long time before they’re ready to purchase. So if … Continue reading 10 Email Marketing Tips For Products With Short Sales Cycles
How Tag Management Falls Short
by Scott Meyer Follow @ScottmeyerOctober 1, 2016 Marketers may remember when tag management systems started springing up, during the late 2000s and early 2010s. This was mostly in reaction to the proliferation of new digital marketing technologies that required tags. Tags, of course, are the small injections of code – usually javascript – that facilitate … Continue reading How Tag Management Falls Short
How to Get Started With Video Marketing for Your Blog – A Short Guide
by Luana Spinetti Follow @LuanaTFSeptember 7, 2016 According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy. This is not only about compelling images to accompany … Continue reading How to Get Started With Video Marketing for Your Blog – A Short Guide
How to Write Email Content for Short Attention Spans
by Kristen Dunleavy Follow @KristenWritesItAugust 24, 2016 Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. In fact, if the results of a Microsoft study are accurate, the attention span of a human being is now about eight seconds – down from 12 seconds … Continue reading How to Write Email Content for Short Attention Spans
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