Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping?
Tag Archives: Shopping
TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping
By Danica Lo August 17, 2022 TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping
It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school. Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds. Chris Wood on May 12, 2022 Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting … Continue reading Social media platforms see sales boost as pandemic shopping habits take root
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Smart Shopping, Local Campaigns Will Transition To Performance Max
Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands. Chris Wood on January 26, 2022 Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social … Continue reading Snapchat launches augmented reality tool Shopping Lenses
4 Online Shopping Trends You Need to Know in 2022
Syed Balkhi December 22, 2021 Are you a business owner or marketer who’s interested in growing your online store in 2022? If so, you’re in the right place. By the end of 2021, over 2.14 billion people will buy goods or services online, and we expect to see that number increase in the coming years. … Continue reading 4 Online Shopping Trends You Need to Know in 2022
How Email Helps Solve Holiday Shopping Supply Chain Issues
Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues
12 Savings Tips for Holiday Shopping
Deanna Ritchie November 19, 2021 As you’re most certainly aware, we’re rapidly approaching the holiday season. While most of us enjoy this time of year, we’re not always thrilled about what this means for our pockets. After all, saving money is impossible between buying gifts, traveling, and cooking feasts — especially if you’re on a … Continue reading 12 Savings Tips for Holiday Shopping