As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits
Walmart makes a rare CES appearance to promote AI-powered shopping The new generative AI-powered search functions are available on iOS and Android mobile devices and on the company’s website. Malak Saleh Thu, Jan 11, 2024 Walmart When Walmart announced it would be holding a CES keynote for the first time, we were admittedly a … Continue reading Walmart makes a rare CES appearance to promote AI-powered shopping
Cyber Monday Expected To Generate $12B In Shopping Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, November 26, 2023 Cyber Monday is expected to remain the year’s biggest online shopping day. Adobe Analytics predicts it will generate $12 billion, up 6.1% year-over-year (YoY), with experiences taking priority when it comes to gifts — not just for … Continue reading Cyber Monday Expected To Generate $12B In Shopping Revenue
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions
TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions. Chris Wood on October 31, 2023 Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue … Continue reading TikTok users have post-holiday shopping plans
69% of consumers say AI makes discovering new products and brands easier, according to a Sapio Research study. Chris Wood on October 20, 2023 This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Over two thirds (69%) of … Continue reading Consumers look to use AI for holiday shopping
By Elizabeth Segran On a recent Saturday, I set out to find my two daughters flower girl dresses for an upcoming wedding. I typed “flower girl dress” into Google, a rabbit hole opened, and I tumbled in, only to emerge three hours later with a dozen tabs and thousands of options to choose from. … Continue reading Online shopping is terrible. AI is here to fix it
By Rebecca Wooters September 15, 2023 It’s been almost 20 years since the first official Cyber Monday. What was once just a popular shopping day the Monday after Thanksgiving is now one of the most important e-commerce days for the entire retail sector. In fact, last year’s Cyber Monday was the biggest online shopping … Continue reading Digital shopping will always be better when humans are involved
AI To Become 2023 Holiday Shopping Guide by Laurie Sullivan , Staff Writer @lauriesullivan, August 30, 2023 Retail will generate around 20% of its annual sales between October and the last day of December, according to a recent study, but how will artificial intelligence (AI) influence what and when consumers buy this holiday season? Aki Technologies, … Continue reading AI To Become 2023 Holiday Shopping Guide
How Live Shopping is Empowering D2C & E-commerce Brands in Germany Karishma Verma / Aug 4, 2023 We all know how decreasing the session time of users, Low Conversion Rates, and Online shopping increasingly getting boring made it difficult for D2C and Ecommerce Brands to Sell online and generate revenue. Consumers no longer find … Continue reading How Live Shopping is Empowering D2C & E-commerce Brands in Germany
