By Jessica Bursztynsky November 17, 2022 Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature meant to help consumers find an easier shade match. Google is introducing a new photo library of photos … Continue reading Google Shopping wants to help you find your perfect foundation match
Google Begins To Release Maps, Search, Shopping Features by Laurie Sullivan @lauriesullivan, November 17, 2022 Google announced the release of features on Thursday related to Maps, Search and Shopping. Many were announced during its Search On event in September, but they are just now starting to roll out. A new augmented reality (AR) shopping feature launched … Continue reading Google Begins To Release Maps, Search, Shopping Features
YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices
Online Shopping Rebounded In Q3, Study Shows by Ray Schultz , October 20, 2022 Online spending is up across the board, with shoppers showing great resilience despite challenging economic conditions, according to Klaviyo’s Q3 2022 edition of its Business Trend Recap. The total order count was up in every sales category but jewelry. Across all sectors, … Continue reading Online Shopping Rebounded In Q3, Study Shows
Facebook Live Shopping is coming to an end in favor of Reels Meta is asking merchants to tout their products on Reels. A. Khalid @askhalid SOPA Images via Getty Images Facebook Live Shopping events appear to be another casualty of Meta’s shift to short-form video. According to an announcement on the company’s website, live … Continue reading TikTok will reportedly bring live shopping to the US this holiday season
As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season
Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping
By Sam Becker August 26, 2022 As millions of kids pile back into schools for the start of the fall semester, parents have been scrambling to make it through the back-to-school shopping season. While back-to-school shopping is something of an end-of-summer tradition for millions of families with school-age kids, rising prices … Continue reading Inflation comes for back-to-school shopping
Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping?
