by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
Christopher Jan BenitezOctober 26, 2015 The challenge that most e-commerce shops encounter is accommodating customers from all over the globe to purchase from them. There are different factors that must be considered by online shop owners to ensure that customers from all over the world can buy their goods without having to deal with certain … Continue reading How You Can Provide All Customers With a Better ECommerce Shopping Experience
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
Tim AshOctober 17, 2015 ‘Tis the season of shopping once again. For consumers, the holidays mean scouting for the best Black Friday or Cyber Monday deals. For you, as a marketer, it means working harder to ensure that your site has no major usability issues that could deter visitors from converting. So, if you make … Continue reading Getting Holiday-Ready: 7 Shopping Cart Abandonment & Recovery Tools to Consider
Liesha PetrovichOctober 12, 2015 Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute. This translates into approximately $ 4 trillion worth of abandoned merchandise! That means you had them, but somehow you lost them. They slipped through your fingers and clicked away from your … Continue reading Top 3 Reasons Customers Click Away from Your Shopping Cart
Brian TaylorOctober 10, 2015 Numerous consumers are now becoming increasingly reliant on online means when it comes to doing their everyday shopping. However, this doesn’t fully turn aside the fact that most shoppers are still subject to the buy-o-phobia that gets the better of them in many of their online shopping sessions. Proof enough of … Continue reading Tips to Reduce Shopping Cart Abandonment
New product offers A/B testing, user flow management, analytics, and best practices. Barry Levine on October 6, 2015 Shopping cart checkouts are the Heartbreak Hill of marketing. It’s where potential buyers hit a wall of indecision and leave their chosen products, unbought. This week, website optimizer Moovweb is launching MoovCheckout, a mobile web toolset to … Continue reading Site-Optimizing Moovweb Launches Suite Of Shopping Cart-Optimization Tools
Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared. Melissa Feemster on October 2, 2015 The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve … Continue reading Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
Audrey ZackSeptember 23, 2015 For lots of businesses, the big elephant in the room is always how to expand the revenue streams and incorporate new points of sales. At some point of time, these businesses will have to consider how they are going to integrate the mobile experience as an alternative point of sale or … Continue reading 5 Ways to Embrace Mobile Shopping Apps for eCommerce Business
Brian LeeSeptember 22, 2015 On the heels of Google’s success with Product Listing Ads and Shopping Campaigns, other publishers have developed their own product ad platforms, most notably Bing with its Product Ads and Facebook’s Dynamic Product Ads. These major players have proven that shopping ads are a viable and highly effective marketing investment for … Continue reading Google and Bing Shopping Ads: 3 Trends to Watch
