Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the … Continue reading Expert management of Bing Shopping Ads just got easier
Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping
Nicole Blanckenberg — August 23, 2018 Follow @https://twitter.com/NicoleBlancken — August 23, 2018 When it comes to asking, “What are the best Google Ads options for eCommerce?” the first answer will almost certainly be Google Shopping. That’s not to say that Search, Display and YouTube don’t play a crucial role in eCommerce marketing, but Google Shopping … Continue reading How to Dominate Google Ads With Google Shopping for eCommerce
Dan Hugge — July 5, 2018 — July 5, 2018 mcmurryjulie / Pixabay Why & When to use Bots? Bots have been garnering a lot of attention recently. The majority of coverage has been positive but it has also garnered negative attention as it relates to Russian bots and their involvement with the 2016 election. … Continue reading To Internet Bot or Not as Part of Your Mystery Shopping Solution
Nicole Blanckenberg — June 27, 2018 Follow @https://twitter.com/NicoleBlancken — June 27, 2018 Google Shopping is one of the most important Google advertising options eCommerce business owners have at their disposal. The key to Google Shopping success lies in the building and implementation of good campaign structures from the get-go. In short, this means splitting your … Continue reading Guide to Best Google Shopping Campaign Structures for Max Success
Get more from your PLA ad spend by out-thinking your competition. As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. … Continue reading Six Google Shopping opportunities you may be overlooking
Consumers Expect Artificial Intelligence Will Make Shopping Faster by Chuck Martin , Staff Writer, April 24, 2018 Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. Overall, many consumers see AI as helping them get out … Continue reading Consumers Expect Artificial Intelligence Will Make Shopping Faster
Shopping With Alexa by Jack Loechner , Staff Writer @mp_research, April 20, 2018 According to Retail Dive, by Natalie Koltun, Target calls on Google for the first voice-activated coupon. As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. … Continue reading Shopping With Alexa
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Frederick Vallaeys on April 12, 2018 Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click … Continue reading How to outdo the PPC robots in shopping ads
Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise
