Tag Archives: Shopping

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says

Shopping Campaigns

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says by Wendy Davis , Staff Writer @wendyndavis, (September 21, 2018) Digital publisher BuzzFeed recently posted a shopping guide to skincare that recommended 32 products, including a St. Ives face cream. The shopping guide’s copy for the cream — which included the statement that “collagen and elastin proteins … Continue reading BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says →

How Local Businesses Can Survive the Rise of Online Shopping

Online Sales Guide

Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping →

How to Dominate Google Ads With Google Shopping for eCommerce

Google Shopping

Nicole Blanckenberg — August 23, 2018 Follow @https://twitter.com/NicoleBlancken — August 23, 2018 When it comes to asking, “What are the best Google Ads options for eCommerce?” the first answer will almost certainly be Google Shopping. That’s not to say that Search, Display and YouTube don’t play a crucial role in eCommerce marketing, but Google Shopping … Continue reading How to Dominate Google Ads With Google Shopping for eCommerce →

Guide to Best Google Shopping Campaign Structures for Max Success

Google Shopping

Nicole Blanckenberg — June 27, 2018 Follow @https://twitter.com/NicoleBlancken — June 27, 2018 Google Shopping is one of the most important Google advertising options eCommerce business owners have at their disposal. The key to Google Shopping success lies in the building and implementation of good campaign structures from the get-go. In short, this means splitting your … Continue reading Guide to Best Google Shopping Campaign Structures for Max Success →

Consumers Expect Artificial Intelligence Will Make Shopping Faster

Consumer-Centric Marketing

Consumers Expect Artificial Intelligence Will Make Shopping Faster by Chuck Martin , Staff Writer, April 24, 2018 Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. Overall, many consumers see AI as helping them get out … Continue reading Consumers Expect Artificial Intelligence Will Make Shopping Faster →

Shopping With Alexa

Amazon

Shopping With Alexa by Jack Loechner , Staff Writer @mp_research, April 20, 2018 According to Retail Dive, by Natalie Koltun, Target calls on Google for the first voice-activated coupon. As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. … Continue reading Shopping With Alexa →

How to outdo the PPC robots in shopping ads

PPC Strategies

Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Frederick Vallaeys on April 12, 2018   Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click … Continue reading How to outdo the PPC robots in shopping ads →

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