Sahail Ashraf — March 12, 2019 — March 12, 2019 Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was worth advertising to. … Continue reading Shopping On Social Is Boosting e-Commerce
Stacey Rudolph — February 12, 2019 — February 12, 2019 There is no denying the fact that Millennial online shopping habits have continued to have a major impact on the US economy and the globe in general. According to InvespCro, millennial shopping in the United States is expected to account for about 30% of total … Continue reading How Millennial Online Shopping is Changing the Retail Industry [Infographic]
Aastha Sirohi — January 8, 2019 — January 8, 2019 An abandoned cart email is a gentle reminder, from a business to a customer, about the products added to a shopping cart and ‘abandoned’ there. It happens, more than often, that customers browse through the list of products and keep adding things that they like … Continue reading What is an Abandoned Shopping Cart Email?
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. Greg Sterling on December 22, 2018 The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence … Continue reading Online shopping revenues will reach $126 billion by December 31, says Adobe
Andrew Todd — December 7, 2018 — December 7, 2018 quinntheislander / Pixabay The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping … Continue reading 3 Elements of an Effective Google Shopping Campaign
Kaleigh Moore — November 9, 2018 Follow @kaleighf — November 9, 2018 Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that’s interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically curated … Continue reading Everything You Need To Know About Instagram’s Shopping Channel
Marc Sullivan — October 19, 2018 — October 19, 2018 We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision … Continue reading Personalizing the eCommerce Shopping Experience for More Sales
What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018 All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
Andy King — October 11, 2018 — October 11, 2018 Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might … Continue reading Google Shopping: Seller vs Product Ratings
BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says by Wendy Davis , Staff Writer @wendyndavis, (September 21, 2018) Digital publisher BuzzFeed recently posted a shopping guide to skincare that recommended 32 products, including a St. Ives face cream. The shopping guide’s copy for the cream — which included the statement that “collagen and elastin proteins … Continue reading BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says
