Tag Archives: Shoppers

Convert Browsers To Shoppers

Leads Conversion

Convert Browsers To Shoppers by Jack Loechner , Staff Writer @mp_research, September 6, 2018 Many retailers are reluctant to automate browse recovery emails because they aren’t certain that automated browse recovery emails will really get shoppers to come back and buy from your website. Yet, Brands that use the Bronto Browse Recovery feature are seeing impressive … Continue reading Convert Browsers To Shoppers →

How to Build Trust with Online Shoppers: An Actionable Guide

Shopping Campaigns

William Harris — August 22, 2018 Follow @wmharris101 — August 22, 2018 If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and … Continue reading How to Build Trust with Online Shoppers: An Actionable Guide →

Pinterest says it will attract some 50M back-to-school shoppers this season

Pinterest

Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018     As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season →

Getting Personal: Retailers Use New Tech to Court Individual Shoppers

Retail Marketing

Angela Shah       “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers →

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Holiday Season

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018   Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day →

How to Recognize and Convert Comparison Shoppers During the Holiday Season

Holiday Season

Katie Sweet — November 22, 2017 Follow @misskatiehrdy — November 22, 2017 Shutterstock While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, … Continue reading How to Recognize and Convert Comparison Shoppers During the Holiday Season →

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