Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust
Tag Archives: Shoppers
An Appetite For Apps: Many Shoppers Prefer Them Over Websites
An Appetite For Apps: Many Shoppers Prefer Them Over Websites by Ray Schultz , Columnist, May 19, 2022 Here’s a suggestion for email teams trying to drive ecommerce sales via mobile: Offer an app. Almost one out of three U.S. consumers — 31% — prefer mobile shopping apps to mobile websites and other channels, according … Continue reading An Appetite For Apps: Many Shoppers Prefer Them Over Websites
Shoppers are right to worry about holiday supply chain problems
Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems
One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021 Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
How Shoppers Pick Personal Growth Programs
How Shoppers Pick Personal Growth Programs by Rebecca Brooks , Columnist, October 22, 2021 Since 2020 began, we’ve all been forced to adapt. We were curious to see how shoppers were adapting to new realities, specifically as many sought new avenues to self-improvement. A nationwide survey into shopper behavior included questions about self-improvement subscriptions among … Continue reading How Shoppers Pick Personal Growth Programs
Vistar Media integrates audio OOH to reach in-store shoppers programmatically
The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Chris Wood on October 6, 2021 Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk … Continue reading Vistar Media integrates audio OOH to reach in-store shoppers programmatically
Reaching Rural Shoppers On Amazon Prime Day Who Spend More
Reaching Rural Shoppers On Amazon Prime Day Who Spend More by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2021 Several companies released Amazon Prime Day data on Tuesday. Some unexpected results come from Adobe Analytics, which point to the states with the highest gains in purchases during the first 24 hours of sales. I have … Continue reading Reaching Rural Shoppers On Amazon Prime Day Who Spend More
Holiday Shoppers Are Spending More Or The Same As In 2019: Study
Holiday Shoppers Are Spending More Or The Same As In 2019: Study by Ray Schultz , November 9, 2020 Shoppers are looking for personalized suggestions, according to 2020 Holiday Season: Navigating Shopping Behaviors In The Pandemic, a global study by McKinsey. Of the consumers polled worldwide, 26% will rely on personalized campaigns to research their … Continue reading Holiday Shoppers Are Spending More Or The Same As In 2019: Study
How to Nurture and Engage Shoppers with SMS Marketing
JJ Tyson June 30, 2020 A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more … Continue reading How to Nurture and Engage Shoppers with SMS Marketing
5 Strategies to Convert Shoppers During the Coronavirus Pandemic
Rotem Gal — April 23, 2020 It’s no secret customers are a business’ most valuable asset. It is also well known that getting and retaining customers is no piece of cake. When you introduce a world pandemic into the mix, the job gets even harder. In this blog post, we’ll discuss 5 strategies that will … Continue reading 5 Strategies to Convert Shoppers During the Coronavirus Pandemic
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