Tag Archives: Shifts

Ibotta Shifts To Brand-Awareness Spending

Ibotta Shifts To Brand-Awareness Spending by Sarah Mahoney , Staff Writer @mahoney_sarah, August 21, 2023 The following was previously published in an earlier edition of D2C Insider. Rising grocery prices have given Ibotta, the decade-old savings platform, a new way to look at marketing. The Denver-based company has been rebalancing its brand-versus-demand budgets, hoping to build … Continue reading Ibotta Shifts To Brand-Awareness Spending

Nuro lays off 30 percent of staff, shifts focus to R&D

Nuro’s third-gen driverless delivery vehicle includes an external airbag The driverless machine also hauls twice as much cargo.     Jon Fingas|@jonfingas Nuro already has a third driverless delivery vehicle on the way, and this model is focused as much on protecting others as it is hauling goods. The newly introduced version, simply called Nuro, … Continue reading Nuro lays off 30 percent of staff, shifts focus to R&D

A neuroscientist on the shifts in our media use and the effect on our brains

By Carl D. Marci   May 18, 2022 Scanning the news online, a headline catches my attention: “Man, Distracted by Electronic Device, Identified after Falling to Death at Sunset Cliffs.” The authorities identified the victim as a 33-year-old Indiana man who was visiting friends in San Diego. Witnesses said he was not watching he was … Continue reading A neuroscientist on the shifts in our media use and the effect on our brains

World Series Ads Reflect Shifts In Economy As Fast Food Reigns

World Series Ads Reflect Shifts In Economy As Fast Food Reigns by Rob Williams , November 5, 2021 This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a … Continue reading World Series Ads Reflect Shifts In Economy As Fast Food Reigns

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

Amber Wilcox February 8, 2021 If we learned anything from 2020, it’s that anything can happen in the world at any time. As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 … Continue reading Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

How Do I Make Remote Work More Enjoyable? Consider One-Degree Shifts

Eric Termuende — March 24, 2020 Peggy_Marco / Pixabay In studying workplace culture and analyzing trends for the future, I’ve learned that there are two things that people hate: change and the way things are. That puts us in a tough spot, doesn’t it? Similar to rush-hour gridlock, many people would agree that standing still … Continue reading How Do I Make Remote Work More Enjoyable? Consider One-Degree Shifts

Behavioral Shifts In Voice Search Demonstrate Need For SEO

Behavioral Shifts In Voice Search Demonstrate Need For SEO by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2019 Consumers are shifting their behavior toward using their voice to find answers, albeit slowly. The Voice Assistant SEO Report For Brands — released in July by Voicebot, which produces independent research on voice and artificial intelligence, and … Continue reading Behavioral Shifts In Voice Search Demonstrate Need For SEO