The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?
Tag Archives: Shift
Make this mindset shift to cultivate joy through tough times
November 02, 2024 Make this mindset shift to cultivate joy through tough times The author of ‘The Joy You Make’ explains why joy is much bigger than happiness. Happiness is eating a fudge brownie. Joy is making a pan of brownies to share. BY Next Big Idea Club Steven Petrow is known for his columns and … Continue reading Make this mindset shift to cultivate joy through tough times
Make this simple mindset shift to reject negativity and stay focused on success
August 18, 2024 Make this simple mindset shift to reject negativity and stay focused on success A positive mindset shift can literally change our perception of reality. BY Yonason Goldson We all love the summertime. The long days.?The warm evenings.?The wind in the trees.?The opportunity to visit faraway places. We love the summer until everything we love … Continue reading Make this simple mindset shift to reject negativity and stay focused on success
Why your marketing strategy should still be cookie-less despite Google’s shift
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
Computational scientists may have discovered why working the night shift is bad for your health
May 14, 2024 Computational scientists may have discovered why working the night shift is bad for your health Late shifts disrupt the proteins responsible for regulating glucose, a small study has found, which may explain higher rates of diabetes and obesity among certain workers. BY Shalene Gupta Night shift workers are at a higher risk for … Continue reading Computational scientists may have discovered why working the night shift is bad for your health
What is ‘shift shock?’ And how does it impact workers?
May 01, 2024 What is ‘shift shock?’ And how does it impact workers? Three out of four workers say they have experienced shift shock. Here are some strategies to help prevent it. BY Aytekin Tank For business owners, social media has become a valuable resource for understanding employee challenges in today’s fast-changing economy. When I started … Continue reading What is ‘shift shock?’ And how does it impact workers?
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now
How this one shift can make your hiring practices more inclusive
By Abbey Carlton and Misty Gaither April 14, 2023 The number of Americans with a criminal record has risen sharply over the past three decades. Now, more than 70 million people, or roughly one in three American adults, have a criminal record, according to The Sentencing Project. That’s more than a quarter of the … Continue reading How this one shift can make your hiring practices more inclusive
Lost in the most recent Meta layoffs? The company’s shift to AI
By Chris Morris March 16, 2023 Meta’s announcement on Tuesday that it planned to lay off another 10,000 workers and not fill 5,000 job openings rightfully captured most of the attention from Wall Street and onlookers. But buried in Mark Zuckerberg’s latest “year of efficiency” announcement was news of what seems to be … Continue reading Lost in the most recent Meta layoffs? The company’s shift to AI
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