Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage. By Constantine von Hoffman Published on May 15, 2026 For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech … Continue reading The AI search shift changing B2B marketing metrics
DraftKings Alberta entry signals Canada gambling market legal shift ahead Suswati Basu DraftKings is lining up for Alberta, and the timing says as much as the announcement itself. The company disclosed on Thursday (April 16) that it plans to bring its sportsbook and casino products to the province, subject to licensing. Alberta is … Continue reading DraftKings Alberta entry signals Canada gambling market legal shift ahead
How Reddit Made The Privacy-First Ad Measurement Shift by Laurie Sullivan , Staff Writer, April 8, 2026 Anonym partnered with its fourth major publisher in less than one year as Mozilla’s privacy-first ad measurement company finds a niche to become a major player in the metrics space. Mozilla acquired Anonym in 2024. Reddit joined Snap, TikTok … Continue reading How Reddit Made The Privacy-First Ad Measurement Shift
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. By Constantine von Hoffman Published on April 7, 2026 Apple is bringing ads to Maps, and for marketers, this is less about a new format and more about a new battleground. The company announced … Continue reading Apple Maps’ ads shift focus to context and intent
FanDuel to shutter TV network and Picks platform amid strategy shift Suswati Basu Flutter Entertainment is moving to close down FanDuel TV and discontinue its FanDuel Picks product. A company spokesperson confirmed details to ReadWrite, previously reported by the Paulick Report, saying the television network will be phased out gradually, with more than … Continue reading FanDuel to shutter TV network and Picks platform amid strategy shift
February 27, 2026 This simple mindset shift will transform your freelance career BY Laura Bradley Some consider self-employment a soul-crushing grind—a pit of despair one falls into after being laid off, or after graduating into a job market where entry-level jobs have evaporated. Chasing clients, following up on payment requests, and working into the … Continue reading This simple mindset shift will transform your freelance career
January 30, 2026 How to use psychology to shift a difficult relationship into a healthier one span>span]:whitespace-nowrap”>Relationships can feel like both a blessing and the bane of your existence, a source of joy and a source of frustration or resentment. At some point, each of us is faced with a clingy child, a dramatic friend, … Continue reading How to use psychology to shift a difficult relationship into a healthier one
Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way. By Milton Hwang January 8, 2026 If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust … Continue reading The data quality paradigm shift has arrived
How Internet’s Underbelly Connects AI Shopping Shift by Laurie Sullivan , Staff Writer, December 23, 2025 AI agents can scour the web one thousand times faster than a human to find information on products and services. This is prompting brands and retailers to make a fundamental ecommerce shift. “It’s painful to watch an agent try … Continue reading Internet’s Underbelly Connects AI Shopping Shift
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch
