Tag Archives: Shift

Is remote work here to stay? An inside look at how this shift could dramatically change cities

By Andrii Parkhomenko and Eunjee Kwon       June 23, 2022 If companies allowed more of their employees to work from home permanently, businesses would gravitate toward city centers, while people would primarily live in the periphery, resulting in less traffic congestion and falling real estate prices downtown. Those are our main findings from … Continue reading Is remote work here to stay? An inside look at how this shift could dramatically change cities

From Big Data to Big Ops: Brinker speaks on marketing ops shift

How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters. Chris Wood on September 15, 2021 Every marketer has seen that crowded graphic of the marketing technology landscape, which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and … Continue reading From Big Data to Big Ops: Brinker speaks on marketing ops shift

Traditional Marketing to Digital Marketing – When & How to Shift

Subhankar Pattanayak July 21, 2021 muneebfarman / Pixabay Digital marketing is often viewed as a separate science and frequently compared vis-à-vis traditional marketing. To me, digital marketing is the evolution of marketing with the advent of new technologies. Social, Cloud, Analytics and Mobility have changed the rules of the game. Still, the basics of marketing … Continue reading Traditional Marketing to Digital Marketing – When & How to Shift

Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study

Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study by Ray Schultz , February 17, 2021 Most brands agree that the pandemic accelerated their digital transformation, according to Making the Leap to a Digital-First Enterprise, a study from Amplitude, conducted by Harvard Business Review Analytic Services. Of 295 global business executives polled, 97% … Continue reading Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study

The New Second Shift: Study Shows Many Full-Time Employees Took on Freelance Work

Stefan Palios January 11, 2021 More full-time employees are taking a second shift. But it’s not necessarily to care for family. It’s to moonlight as a freelancer. As the pandemic has more people considering freelancing and as big business commit to hiring freelancers, there’s a lot of opportunity on the table. What’s interesting, though, is … Continue reading The New Second Shift: Study Shows Many Full-Time Employees Took on Freelance Work

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric