by Genia Stevens March 22, 2016 Follow @geniastevensMarch 22, 2016 In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global IP Traffic Forecast that 80% of all Internet traffic will be streaming video content by 2019. Other significant … Continue reading 6 Small Businesses Share Successful Video Marketing Campaigns
by Katerina Petropoulou March 14, 2016 Follow @kat_petropoulouMarch 14, 2016 Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience. The question is, how … Continue reading 10 Tools For Discovering Content Your Followers Will Love To Share
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. Jacob Baadsgaard on March 4, 2016 Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business, and you pay to show … Continue reading How To Grow Online Market Share Without Increasing Your PPC Budget
by Librado Hernandez February 29, 2016February 29, 2016 You finally did it. You spend countless hours perfecting your app and you have just launched it into the marketplace. So, naturally you should be expecting millions of downloads and money flooding in…right? After all your app has all the right widgets and looks amazing. Plus, you … Continue reading 12 Experts Share Mobile App Marketing Tips For Small Businesses
by Brian Lang February 3, 2016 Follow @sbizideasblogFebruary 3, 2016 Last year, Twitter made a controversial decision to shut down the API that allowed most Twitter buttons to display tweet counts on their web pages. Many webmasters and social media managers expressed their frustration and protested the decision, but Twitter still decided to shut down … Continue reading How Webmasters Can Get Their Twitter Share Counts Back
by ZOG Digital January 25, 2016 Follow @zogdigitalJanuary 25, 2016 Global spending on media is on the rise. McKinsey & Company predicts it to surpass 2 trillion in 2019 due to digital advertising’s 16.1 percent compound annual growth rate (CAGR). For brands looking to maximize profitability and establish awareness as a market leader, every dollar … Continue reading Informed Budget Decisions Earn Market Share
by Andrew Macey January 11, 2016January 11, 2016 Sharing pricing with potential customers is often debated across teams regardless of industry or product. For some, pricing is not presented freely on the website, and only introduced during a sales conversation. This is often the case within professional services or where RFQ’s are necessary. For others, … Continue reading When Should You Share Pricing with Potential Customers?
By Craig Sutton December 22nd, 2015 What’s the #1 Tool to help do your SEO, Social Media or PPC job better? There are so many useful, time-saving and just plain cool marketing tools today. Actually there are so many it’s really tough to know which ones are really worthwhile. One of the best ways to … Continue reading 10 Of SEP’s Digital Marketing Experts Share Their Favorite Tools
by Miranda Paquet December 18, 2015December 18, 2015 We are very excited to announce a new and improved way for you to extend the reach of your email campaign and share it on Facebook, Twitter, and LinkedIn. We call it Social Share, and it will be replacing our existing Simple Share feature. If you’re familiar … Continue reading Extend the Reach of Your Next Email with Social Share
By Ruud Hein November 23rd, 2015 If you haven’t looked at your website over the weekend, you came to the office this morning, checked your site and wondered “hey, where is the share count on my Twitter button?” For most people your Tweet button looked like #1 or #2: Today the only option is #3 … Continue reading Why There Is No Share Count On Your Twitter Button (& How To Get Counts)
