A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments. Amy Gesenhues on July 28, 2016 at 9:30 am For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t … Continue reading How to go live: Brands & agencies share their top tips for live video broadcasts
by Susanna Perkins July 13, 2016July 13, 2016 One hundred and seven billion dollars. That’s billion-with-a-b. According to Forbes, that’s the amount spent on online courses in 2015, double the amount spent the previous year and growing. It includes training and courses across industries and at many levels, from hobbies and crafts to college and … Continue reading 6 Tools to Help You Corner Your Share of a $107 Billion Industry
by Helen Nesterenko July 7, 2016 Follow @HNesterenkoJuly 7, 2016 Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you … Continue reading Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
by Jacob Shriar June 30, 2016 Follow @jacobshriarJune 30, 2016 According to Deloitte’s 2015 Global Human Capital Trends Report1, the number one concern for CEO and senior HR leaders is “culture and engagement”. Creating a good company culture where employees can be their best self takes a lot of work. Everyone needs to be on … Continue reading 9 Experts Share Their Lessons On Company Culture
by Anton Kraly June 30, 2016June 30, 2016 10 practical tips to get your message heard and shared by busy people through email Almost every opportunity in life is only one person away. Think about that for a second. You could land your dream job through one boss’ approval. You could end up on your … Continue reading How To Get Busy Influencers To Share Your Stuff via Email
by Patrick Hogan June 28, 2016 Follow @growtenfold June 28, 2016 Every profession requires a certain thickness of skin to withstand failure and rejection. While failure is present in practically any job, it’s typical to have more fails than wins in sales. The NOs can come flooding one day and hung up phones are not … Continue reading 18 Thought Leaders Speak Up About Overcoming Failure (& Share Their Top 2 Techniques)
by Clinton Lanier June 20, 2016 Follow @ClintontRLanierJune 20, 2016 It’s one of the reasons Social Media is the success that it is – the ability to quickly and easily share information. With a minimum of effort we can share a Facebook or Instagram post, or retweet a particularly funny or interesting tweet. The problem … Continue reading Dear Small Business Owner – Beware What you Share!
How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
