Hutch Morzaria — September 16, 2019 Follow @cxmaster — September 16, 2019 IT service teams have been under continuous pressure about two matters for quite some time now. On the one hand, they must to do more with less. On the other, they need to deliver superior customer service and reduce downtime. We have seen … Continue reading Separating Hype from Reality: Exploring AI in IT Service Management
Bruce Hakutizwi — September 11, 2019 Follow @BizForSaleUS — September 11, 2019 If you’ve ever looked into the idea of selling a service-based business before, you probably came away with a somewhat negative view. Conventional wisdom is that a small service business — where the owner’s skill and ability makes up the majority of the … Continue reading 5 Reasons to Seriously Consider Selling Your Service Business
Britta Reque — July 29, 2019 — July 29, 2019 An average user has more than 80 apps on their phone, but uses less than 35 per month, and less than 20 per day. That’s a lot of competition to get your customers to download your app and then to entice them to use it! … Continue reading 2 On-Boarding Tips for Service Providers to Get App Users to Engage
Shay Berman — July 26, 2019 Follow @shayberman — July 26, 2019 “Always be innovating” — a de facto motto for most entrepreneurs. If you’re not in a constant state of innovation, you could become obsolete. Does that count for a new service line as well? Take it from Toys R Us. The retailer was … Continue reading 5 Questions to Ask Yourself Before Adding a New Service Line
Eyal Katz — July 17, 2019 Follow @eyalk100 — July 17, 2019 Close your eyes and picture the ideal customer for your ecommerce business. Do you have a sense of what they look like? How old are they? What do they do for a living? What are their interests and hobbies? You’re imagining a buyer … Continue reading How to Price an eCommerce Subscription Service
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising
Ted Bauer — July 5, 2019 — July 5, 2019 An average user has over 80 apps on their phone, but uses less than 35/month, and less than 20 daily. The first big building block in the process of retention is your onboarding of a new customer. You’ve already “acquired” them at this point, which … Continue reading Onboarding Tips For Service Providers
Larry Kim — June 19, 2019 Follow @larrykim — June 19, 2019 Social media interactions can make or break a business. A recent study showed that 50% of consumers expect a response from a brand or business on Twitter within an hour. On Facebook, the expectation is similar, with 42% of customers also expecting a … Continue reading 4 Proven Ways to Improve Customer Service Using Social Media
Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. Laura Collins on May 31, 2019 You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that … Continue reading Here’s how to stand out in a crowded streaming service market
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service?
