Tag Archives: Served

Instagram reportedly served up child-sexualizing reels to followers of teen influencers

Instagram reportedly served up child-sexualizing reels to followers of teen influencers Employees knew about this problem internally, apparently. Richard Lai   Updated Tue, Nov 28, 2023 Photo by Richard Lai/Engadget Following X’s alleged ad controversy involving antisemitic content, it is now Meta’s turn to be put under the spotlight for its content algorithm. According to … Continue reading Instagram reportedly served up child-sexualizing reels to followers of teen influencers

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan  @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu

Kevin George — January 29, 2017 Follow @imkevin_monk— January 29, 2017 Any object’s value is based on its utility in day-to-day situations. When the application of an object surpasses its initially defined purpose, it is called value addition. Value addition is always welcome. A minor tweak in the interaction to simplify the method of information … Continue reading Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu