by Matt SouthernOctober 18, 2016 After conducting an SEO audit, the next step for a majority of SEOs is to tackle the technical side first. This is very closely followed by on-page SEO. Off-page SEO fell to the bottom of the list, while many don’t approach the job in any particular order, indicating they prefer … Continue reading 39% of SEOs Tackle Technical SEO First [DATA]
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. Janet Driscoll Miller on September 5, 2016 When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure … Continue reading How a Google Analytics change may be skewing your view of SEO’s value
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge — it’s about building good habits, too. John Lincoln on August 12, 2016 If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites … Continue reading The 4 daily habits of the most successful SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. Tony Edward on June 28, 2016 Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow … Continue reading Beware of shady link schemes from black-hat SEOs
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. Myles Anderson on June 28, 2016 Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number … Continue reading Is selling SEO services getting harder or are SEOs just not good at it?
By Barrie Smith June 15th, 2016 The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year. This list of changes made by Google this year are what … Continue reading 9 Changes Google Has Made That Affect SEO’s In 2016
By Alicia Thomas May 27th, 2016 As someone in the digital marketing industry, you know the roller coaster ride that is SEO. Over the past few years, you’ve experienced many ups and downs, witnessed huge changes to the definition of “search engine optimization” and have lived through algorithm update after algorithm update. You understand what it’s … Continue reading 13 Feelings All SEOs Will Understand
by Adam Frankel March 17, 2016 Follow @FrankelInteractMarch 17, 2016 It’s 2016 and web marketers are examining through new trends to decide which ones to pick up. Yesteryear’s top design trends are no longer useful in bringing an outstanding return on investment and new trends are the need of the hour. In 2016, design and … Continue reading Why SEOs Need to Follow These 4 Web Design Trends in 2016?
Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it. Clay Cazier on February 11, 2016 at 11:20 am No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things … Continue reading Wikidata 101 For SEOs
by Tim Ash November 23, 2015 Follow @tim_ashNovember 23, 2015 Google isn’t big on sharing information that can be reverse engineered to see how their rankings work. And for good reason – gaming the search engine algorithm is potentially very lucrative. Still, every now and again, Google gives users and webmasters a peek behind the … Continue reading What SEOs and UX Professionals Need to Know About Google Search Quality Guidelines
