Tag Archives: Seos

From algo to aggro: How SEOs really feel about Google algorithm updates

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. Jamie Pitman on December 28, 2017   As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see … Continue reading From algo to aggro: How SEOs really feel about Google algorithm updates

Who should optimize content: SEOs or content writers?

Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 8, 2017   Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in … Continue reading Who should optimize content: SEOs or content writers?

The One Thing Holding Most SEOs Back From Success

Timothy Carter — March 23, 2017 Follow @TimothyCarter— March 23, 2017 Search engine optimizers (SEO) like myself are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of planning strategies, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following … Continue reading The One Thing Holding Most SEOs Back From Success

How a Google Analytics change may be skewing your view of SEO’s value

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. Janet Driscoll Miller on September 5, 2016   When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure … Continue reading How a Google Analytics change may be skewing your view of SEO’s value