Randy Milanovic — August 23, 2018 Follow @kayak360 — August 23, 2018 I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like. My hope is … Continue reading Are You Paying Your SEOs to Fail?
Bill Sebald — July 5, 2018 Follow @billsebald — July 5, 2018 As long as I’ve been doing SEO, I’ve tried to push for the early adoption of new products, platforms, and technology whenever possible. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve leaned on … Continue reading Voice Search Optimization: The SEO’s Journey (So Far)
Randy Milanovic — March 22, 2018 Follow @kayak360 — March 22, 2018 Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end … Continue reading Why So Many SEOs are Chasing Their Tails
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. John Lincoln on January 8, 2018 As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As … Continue reading 10 facts about rich results that all SEOs should know
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. Jamie Pitman on December 28, 2017 As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see … Continue reading From algo to aggro: How SEOs really feel about Google algorithm updates
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP). Eric Enge on July 12, 2017 At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In … Continue reading AMP for Advanced SEOs: SMX Advanced insights
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Casie Gillette on June 20, 2017 Times have changed. Gone are the days of yearly algorithm updates that would upend the search results … Continue reading What advanced SEOs need to know about algorithm updates
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 8, 2017 Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in … Continue reading Who should optimize content: SEOs or content writers?
Timothy Carter — March 23, 2017 Follow @TimothyCarter— March 23, 2017 Search engine optimizers (SEO) like myself are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of planning strategies, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following … Continue reading The One Thing Holding Most SEOs Back From Success
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. Andrew Shotland on December 20, 2016 It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but … Continue reading Can SEOs make local search great again in 2017?
