Brad Keys — December 5, 2016 — December 5, 2016 Over the past 20 years Google has grown to become the dominant desktop and mobile search engine, and now it looks like they’re entering the hands-free search market. Their new product, Google Home, that was announced early October will compete with devices such as Amazon’s … Continue reading How Google Assistant Searches and What it Means for SEO
by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
by Graham Mills, Columnist, November 11, 2016 Last winter, I went online and bought a parka just in time for the New York cold snap. Like any right-thinking modern person, I researched it online, read the reviews and eventually bought the parka that met all of my expectations. Once it arrived, I was very happy … Continue reading The Ghost Of Searches Past
Dan Shewan — November 10, 2016 — November 10, 2016 The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – … Continue reading 6 Ways to Optimize Images for Commercial Intent Searches
by Laurie Sullivan, Staff Writer @lauriesullivan, November 3, 2016 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conducts a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according … Continue reading Mobile’s Influence On Searches, Purchases
By: Jo Cameron June 23rd, 2016 Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we’re diving into the subject of long tail keywords, equipping you with all the tools you’ll need to uncover buried … Continue reading Finding The Gems In Long-Tail Keyword Searches
by Jonathon Byrd May 14, 2016May 14, 2016 What are micro-moments? Google has defined them as the everyday digital search queries submitted by consumers (e.g., the “how do I,” “where can I find,” “I want to buy,” or “I want to do” queries). Why are these so important to digital marketers? Although small in nature, … Continue reading The Growth of Micro-Moments and “Near Me” Searches
Erik ThomasOctober 2, 2015 You know the feeling. You’ve done your keyword research and in front of you is a long list of words you think might work for your niche. Among them are some shining gold nuggets, but the way the phrases are written just doesn’t sound right. Now what? Leave a perfectly good … Continue reading Keyword Searches, and How to Make Sense of Them
VerticalResponseAugust 4, 2015 Have you noticed Google is supplying answers to questions right on the search page? If you type in, “How many ounces in a gallon?” the conversion comes right up. You don’t have to click on any website to find the answer. This feature, which Google calls Instant Answers is handy, but it … Continue reading Changes In Google Searches Could Hurt Website Traffic: Learn What To Do
Laurie Sullivan @lauriesullivan, (July 22, 2015) Connecting with consumers during their time of need has been Google’s mantra for at least the past year. Will it rain? Where are the fireworks? How do I make the perfect hamburger? It doesn’t only happen on a smartphone. Holidays consist of celebratory moments that people share with friends … Continue reading Labor Day Searches – What Marketers Need To Know
