Google New Ranking Signal To Support Skin Tones In Image Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2022 Google plans to incorporate a new signal into image ranking, as well as introduce a new type of schema to help make its image search results more racially inclusive and diverse. The scale will represent … Continue reading Google New Ranking Signal To Support Skin Tones In Image Search
Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2022 Some 57% of shoppers said they find specific apparel items online out of stock frequently, or every time they shop. About 86% of online shoppers prefer to have apparel purchases delivered to their home … Continue reading Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows
Overlay Ads On CTV Increase Search Intent, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022 MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology. Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on … Continue reading Overlay Ads On CTV Increase Search Intent, Study Finds
Google Expands Personal Info It Will Remove From Search Results by Laurie Sullivan @lauriesullivan, April 28, 2022 Google expanded the type of personal information it will remove from search results on requests such as someone’s physical address, phone number, and passwords, to URLs that point to information that could lead someone to a home or give … Continue reading Google Expands Reasons It Will Remove Your Personal Information From Search Results
By Jared Newman April 20, 2022 Brave, the maker of a privacy-centric web browser and search engine, is addressing a big blind spot in its quest to take on Google by piping in search results from Reddit and other forums. Those forum threads will appear in a new “Discussions” breakout box whenever Brave’s … Continue reading Brave Search has an answer for SEO spam
Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics. Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
By Jared Newman April 07, 2022 Google is releasing a new feature for its search engine that tries to mimic how we inquire about things in the real world. Instead of just typing into a search box, you can now present an image with Google Lens, then tailor the results with follow-up questions. You might, … Continue reading Google’s new search feature mixes images and text for better results
Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns
Voice Search In The Metaverse by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2022 Voice-based digital assistants such as Apple Siri, Amazon Alexa, and Google have brought voice interfaces into the home and automobiles, but advances in artificial intelligence and machine learning will mimic human interactions and bring synthesized conversations into the metaverse. The primary … Continue reading Voice Search In The Metaverse
