by Scott Barnett March 31, 2016 Follow @scottabarnettMarch 31, 2016 Last April, it was reported that Google Searches With ‘Near Me’ Surged 34 Times Since 2011. A key stat from that article indicates: Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, … Continue reading 3 Tips For Leveraging the ‘Near Me’ Search Trend
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. Winston Burton on March 30, 2016 nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. … Continue reading The real impact of Google’s new paid search ad layout on organic search
by Kate Chan March 25, 2016March 25, 2016 Smarter is better. It always has been. In fact, you’re already smarter than most of the business owners just by finishing Beginners Guide to Google Search Console. By now you’ve seen the data and play with it a bit on your own. And you know how daunting … Continue reading How To Use Google Search Console To Improve Your SEO
What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world. Mona Elesseily on March 25, 2016 Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent … Continue reading 3 upcoming trends in paid search
Josh Dreller on January 27, 2016 In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable than operating siloed channels individually. Of course, that’s an easy thing for marketers to theoretically agree with… Meanwhile, … Continue reading The State Of Cross-Channel Paid Search, Part 1: SEM & Social
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. Jim Yu on March 23, 2016 Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners … Continue reading Evangelizing organic search success: 5 steps to elevate performance
by Jessica Bowers March 23, 2016March 23, 2016 Ever wondered whether organic or paid search is better for your company in the long run? Hint: the answer may surprise you. You’ve spent a lot of time carefully crafting your latest lead generation campaign. It’s well-researched and nicely-designed. You are confident this piece will bring in … Continue reading Organic Search Vs. Paid Search: Which is More Beneficial for Your Company?
by John Caiozzo March 20, 2016 Follow @johncaiozzoMarch 20, 2016 Google’s search algorithms are constantly changing, and folks in the digital marketing industry need to always keep an eye out for the next big change. SEO’s are already aware of the obvious benefits of structured data when it comes to helping Google better understand and … Continue reading The Future of SEO – Search Appearance Optimization (SAO)
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. Patrick Stox on March 18, 2016 Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms … Continue reading Why real-time search algorithm updates may be bad news
by Steve Hamm March 17, 2016 Follow @maasprosrduMarch 17, 2016 Search engine marketing is the art and science that leads consumers in search of products or services to your website. Search engine optimization (SEO) techniques seek to create a website that is not just user-friendly but results in high conversion rates and low cart abandonment … Continue reading Search Engine Optimization or Pay Per Click Marketing?
