by Denny McCorkle April 8, 2016 Follow @DennyMcCorkleApril 8, 2016 There are many benefits and reasons to blog. Yet, the strategies for blogging are quite different when blogging for personal branding, job search, or career. This blog post explains the process and tools needed. Blogging is tough. Getting others to read your blog is even … Continue reading Do’s & Don’ts When Using Blogging for Personal Branding & Job Search
by Personal Branding Blog April 8, 2016April 8, 2016 Searching for a job — including studying and preparing for a job — can be a difficult task. For every person who has known they wanted to be a fireman or nurse since they were five years old, there are many more who need help honing … Continue reading How to Use Personality Tests in Your Job Search
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. Josh Dreller on March 25, 2016 In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for … Continue reading The state of cross-channel paid search, part 3: SEM & display
by Genia Stevens April 6, 2016 Follow @geniastevensApril 6, 2016 Google’s click-to-call is a form of web-based communication usually implemented on websites. To initiate communication, a person visiting a website simply clicks on an object, such as a picture, button or text, to request an immediate connection via phone call, VOIP, or text. [Image via … Continue reading Will Google’s Click-to-Call Change the Organic Search Game?
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
by Aaron Baar, , Staff Writer, (April 06, 2016) It’s a competitive world out there, and if you’re simply relying on search to get discovered, you’re facing an uphill battle. According to research from Toronto’s Marketing CoPilot, only about a quarter of searchers look past the first five results, and a similar number only look … Continue reading To Win At Search, You Need To Be On Top
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box. Eric Enge on April 4, 2016 On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at … Continue reading The rise of personal assistants and the death of the search box
by Steve Hamm April 4, 2016 Follow @maasprosrduApril 4, 2016 There are a ton of misconceptions related to search engine marketing, but just about all of them fall into two categories. This recent Search Engine Land article defines them clearly: “If you break it down, there are two broad categories of misconceptions about SEO, each … Continue reading The Two Types of Misconceptions Related to Search Engine Marketing
