Data Privacy Scores Weigh Heavy On Some Search Engines by Laurie Sullivan @lauriesullivan, January 17, 2023 Neutronian has officially launched the next iteration of its ratings system, the Neutronian Data Privacy Scores, adding hundreds of companies from data providers and publishers to platforms and brands. The company has scaled up from 300 rated companies to … Continue reading Data Privacy Scores Weigh Heavy On Some Search Engines
John Merrifield — July 10, 2018 — July 10, 2018 The 2018 NBA Finals have come and gone. In the end, the Warriors were victorious after meeting the Cavaliers in the NBA Finals for the fourth straight year, and YouTube TV elevated the experience with a real-time cool factor that we thought was worth highlighting. … Continue reading YouTube TV Shoots and Scores with New Ad Campaign
Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice
Zach Heller — December 27, 2017 Follow @zheller — December 27, 2017 If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And if you are using AdWords, you are likely aware of a metric they … Continue reading Google AdWords Quality Scores: Explained
Eleanor Telling — August 22, 2017 — August 22, 2017 15299 / Pixabay In today’s world, receiving customer experience feedback surveys seems part of almost every transaction. From opening a bank account, taking out an insurance policy, to going on holiday and even buying groceries in the supermarket. There is no doubt that companies are … Continue reading 6 Ways to Move from Measuring Scores to Measuring Outcomes
John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign
LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me?2016-11-09 Published by TheLinkedinMan.com on November 09, 2016 In the second blog of this series (first one can be found here) we will look at how relevant LinkedIn is to you. Through running training sessions and talks I have … Continue reading LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me?
Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is. Barry Schwartz on June 2, 2016 Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool … Continue reading Google has a new tool for small businesses to check how well their web site scores
by Andrew Popowycz June 11th, 2015 Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze … Continue reading How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI
Justin WongFebruary 13, 2015 Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a “relevance” score should sound very familiar. Basically, Facebook now evaluates new advertisements based on how well … Continue reading What are Facebook Relevance Scores?
