MobileFuse Focuses On Saying Buy-Bye To Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2023 Google has been rolling out its targeting and measurement alternative to third-party cookies called Privacy Sandbox, but many in the advertising industry still have their doubts about the effectiveness of the replacement and the way machine learning and artificial … Continue reading MobileFuse Focuses On Saying Buy-Bye To Targeting
By Dave DuBois February 16, 2023 Ever feel like you’re in too many meetings? You’re not alone: 92% of employees consider meetings costly and unproductive, according to the Harvard Business Review. Now, many organizations are trying to cut down on the meeting clutter. In a dramatic step to improve productivity, Shopify went … Continue reading Saying no to meetings made my team more productive. Here’s why
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.” Steve Petersen on January 20, 2023 I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the … Continue reading The dangers of saying ‘no’ in martech
Nigel Davies December 23, 2020 Business leaders often overlook the power of a simple ‘thank you’ – possibly because being a leader is, itself, a thankless task. Yet in scattered teams, distanced by remote work, showing your appreciation can have a transformative effect. It’s something I’ve witnessed first hand during the pandemic. As soon as … Continue reading The Secret of Tight Remote Teams? Saying ‘Thank You’
Brands Talk — What Does Yours Say Without Saying It? by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2020 Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? Nearly half of consumers, at 47%, cite a brand’s slogan as … Continue reading Brands Talk — What Does Yours Say Without Saying It?
What They’re Saying About AMP For Email: Still No Widespread Buy-In by Ray Schultz , Columnist, June 12, 2020 AMP (accelerated mobile pages) for Email has been widely discussed since Google announced it was working on the project in 2018. But are brands really using it? Not many. “There has not been a lot of … Continue reading What They’re Saying About AMP For Email: Still No Widespread Buy-In
Liz Kislik — October 21, 2019 Follow @lizkislik A dear client and I were having a call the other day, discussing some development that one of his subordinates needed. “I’m going to tell her that this is good,” he said, “but I need her to do these other things as well,” and he laid out … Continue reading Here is a New Way to Stop Saying “But”
David Dame — February 19, 2019 — February 19, 2019 In my experience, the word YES is one of the biggest things holding the organization back from focusing on their desire towards innovation, disruption, agile, or more customer-centric. The corporate culture of saying YES to everything is taking away the focus and consolidated effort to … Continue reading Saying “Yes” is Crippling Organizations
JaeMi Pennington — December 4, 2018 — December 4, 2018 geralt / Pixabay In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was … Continue reading Good Client Relations Start With Good Counsel – Stop Blindly Saying ‘Yes’
Kara Perez — October 26, 2018 — October 26, 2018 Whether you’re self-employed or working for a company, we all face the same issue of time. We only have so much of it each day after all. Between our personal lives and our workloads, sometimes it slips through our fingers. Deciding which projects should get … Continue reading Why Saying ‘No’ is a Smart Business Decision
