Tag Archives: Saying

LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’

Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads. AJ Wilcox on December 29, 2016  While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from … Continue reading LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’

Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting

by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting

6 Reasons Saying “No” Can Be Fantastic For Your Career!

by Kathi Miller-Miller May 25, 2016 Follow @KathimilleMay 25, 2016 Picture this…you’re in a meeting with several respected co-workers, your boss and your bosses boss. The meeting was billed as a brainstorming session to solve the latest problem that’s keeping everyone up at night. You all take your seats and listen intently as the boss … Continue reading 6 Reasons Saying “No” Can Be Fantastic For Your Career!

3 Instagram Ads Best Practices That Go Completely Against What Everyone Else Is Saying

by Sandra Rand March 24, 2016 Follow @sandra_randMarch 24, 2016 When 98 of Facebook’s top 100 advertisers also market their products on Instagram, you can bet you need to have an air tight strategy to make sure you can compete. You can’t just re-use the stuff you’re putting out on Facebook; it’s an apples-to-oranges comparison. … Continue reading 3 Instagram Ads Best Practices That Go Completely Against What Everyone Else Is Saying

“I Am Groot.” What’s Your Email Marketing Really Saying?

Lucinda WatrousApril 19, 2015 “I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy film. Rocket’s the only character who “gets” Groot. While it certainly makes for an element of humor in the film, it’s not the way you want to operate your email marketing … Continue reading “I Am Groot.” What’s Your Email Marketing Really Saying?